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 His group, Tianfu Shibian, has won fans and the
support of the party's youth league with songs like "Force of
Red" and "This is China" that chime with President Xi Jinping's
nationalist vision of China and its place in the world.
Under Xi, set to begin a second five-year term at a key party
congress next month, the once-hidebound Communist Party has
sought to revitalize its role in society amid challenges to its
traditional authority as the country gets richer, more mobile
and more digitally connected.
The party's modernizing push also comes as a significant number
of educated Chinese millennials, faced with a tough job market
and high housing costs in big cities, have grown disillusioned
about their career and life prospects.
The party's effort extends increasingly to co-opting swathes of
Chinese popular culture, such as Tianfu Shibian. At the same
time, the government is cracking down on online content and
entertainment that strays beyond the narrowing definitions of
what is acceptable.
If the Party "sticks to the old ways, it will only be more and
more rejected by young people," said Li, 23, whose band's name
means "Tianfu Incident". Tianfu refers to the region around
Chengdu, the band's home city in western Sichuan province.
"We need to stand up and say: Why can't younger folks be more
patriotic?" he said during an interview in Beijing.
"We need to step into this system," he said. "If the post-1990
generations don't enter the system, what is our country going to
do?" said Li.
Beijing has the same idea.
It has latched onto other acts like TFBOYS, a wholesome boy band
whose three members each have nearly 30 million followers on the
popular microblog Weibo, to help spread the Party message. The
band often appears at Youth League events.
"This kind of propaganda is a step forward that better suits the
demands of its audience," said Qiao Mu, a media researcher and
former professor at Beijing Foreign Studies University.
"Ordinary people are now rejecting the old preaching ways of the
People's Daily newspaper and CCTV News," he said, referring to
the Party's official newspaper and China's state broadcaster.
On its Bilibili account - a video site popular with China's post
1990s generation - the Communist Youth League has posted
hundreds of videos this year interspersing patriotic raps with
more traditional fare such as defense ministry briefings.
One such "guichu" – a fast-paced clip of repeated images, sounds
and catchy music – calls on citizens to be on the lookout and
report people they suspect are spies to the authorities.
'FORCE OF RED'
Tianfu Shibian shot to prominence in 2016 voicing patriotic
values in sometimes expletive-filled songs.
"Force of Red" attacked Tsai Ing-Wen, the president of Taiwan,
an independently governed island that Beijing considers a
renegade province.
"There's only one China, HK, Taipei, they are my fellas," ran
the lyrics of the song in English, along with expletives aimed
at Tsai and her government: "Far away from us you forget how to
act. Even dogs know to come home with a thankful bark."
The music video went viral, racking up more than 7 million views
on the band's Twitter-like Sina Weibo feed and catching the
attention of the Communist Youth League, a training ground for
elite cadres within the 90-million-strong Communist Party.
The group's next outing - "This is China" - came with production
support from a Youth League-backed music studio, though the band
says there was no other financial backing.
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The party connection deepened in September last year when Beijing
sent the band to Woody Island, in a disputed area of the South China
Sea, to film a music video rebuking an international tribunal ruling
that rejected China's claims in the area.
Li said the group now has ties across China's propaganda related
agencies, and frequently dines with officials to exchange ideas. In
return they've cleaned up their act to fit with Beijing's drive
towards more wholesome content.
While their songs are unabashedly pro-China, Tianfu Shibian's lyrics
also touch on problems in contemporary China, including tainted
food, corruption, and pollution.
"Critique with rationality has its place in our songs, but we
despise those who keep complaining blindly," Li told Reuters.
Not everyone is a fan.
A song by the band praising the late Chinese leader Mao Zedong was
criticized online as glossing over China's Cultural Revolution, a
period of chaos and violence between 1966-1976 in which some
historians estimate as many as 1.5 million people died.
Others online have dismissed the band as a propaganda machine,
calling it "wumao" - roughly "50-cents" - a reference to those paid
by the government to post patriotic comments online.
AT THE FRINGES
While countercultural or subversive art has long been at the fringes
in China, it has all-but been extinguished in the Xi era, with
censors banning not only politically incorrect material but also
clamping down on negativity.
China's most internationally recognized artist, Ai Weiwei, a fierce
critic of Beijing, spent time under house arrest and finally left
China in 2015. He had helped design Beijing's "Bird's Nest" stadium
for the 2008 Olympics.
Erstwhile rock and roll rebels have cleaned up their acts to placate
censors or been sidelined.
Zuoxiao Zuzhou - a music producer who was banned by the government
from 2011-2014 for his connection to Ai Weiwei - is one who has
chosen to toe the government line.
"With great difficulty," Zuoxiao Zuzhou "has now established an
image that is relatively acceptable to society," his agent, Qin
Baogui, told Reuters, declining an interview with the artist because
of the sensitivity of the topic.
Cui Jian, whose 1986 "Nothing to My Name" became an unofficial
anthem for students demonstrating during the deadly 1989 Tiananmen
protests, pulled out of a show on Chinese state television in 2014
because he was told he would not be allowed to sing the song, his
manager said at the time.
On the flip side, films and music that embrace the party have
benefited from state support to tap China's huge fan bases.
The overtly patriotic "Wolf Warrior 2" became China's top grossing
film after its July release, helped in part by strong state media
support.
Last month, U.S. organizers aiming to bring Grammy Award artists to
China said they would only "promote artists with a positive and
healthy image."
As for Li, he is currently working on a song in the run-up to next
month's Communist Party Congress, called "A Letter to President Xi
Jinping."
However, Li has not joined the party himself - though it's some
distance from youthful rebellion.
"It's too troublesome and complicated to write an application
letter," he said.
(Reporting by Pei Li and Tony Munroe in BEIJING; Editing by Adam
Jourdan and Philip McClellan)
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