|
 Hefner, once called the "prophet of pop
hedonism" by Time magazine, peacefully passed away at his home,
Playboy Enterprises said in a statement.
Hefner was sometimes characterized as an oversexed Peter Pan as
he kept a harem of young blondes that numbered as many as seven
at his legendary Playboy Mansion. This was chronicled in "The
Girls Next Door," a TV reality show that aired from 2005 through
2010. He said that thanks to the impotency-fighting drug Viagra
he continued exercising his libido into his 80s.
"I'm never going to grow up," Hefner said in a CNN interview
when he was 82. "Staying young is what it is all about for me.
Holding on to the boy and long ago I decided that age really
didn't matter and as long as the ladies ... feel the same way,
that's fine with me."
Hefner settled down somewhat in 2012 at age 86 when he took
Crystal Harris, who was 60 years younger, as his third wife.
He said his swinging lifestyle might have been a reaction to
growing up in a repressed family where affection was rarely
exhibited. His so-called stunted childhood led to a
multi-million-dollar enterprise that centered on naked women but
also espoused Hefner's "Playboy philosophy" based on romance,
style and the casting off of mainstream mores.
That philosophy came to life at the legendary parties in his
mansions - first in his native Chicago, then in Los Angeles'
exclusive Holmby Hills neighborhood - where legions of male
celebrities swarmed to mingle with beautiful young women.
Long before the Internet made nudity ubiquitous, Hefner faced
obscenity charges in 1963 for publishing and circulating photos
of disrobed celebrities and aspiring stars but he was acquitted.
Hefner created Playboy as the first stylish glossy men's
magazine and in addition to nude fold-outs, it had intellectual
appeal with top writers such as Kurt Vonnegut, Joyce Carol
Oates, Vladimir Nabokov, James Baldwin and Alex Haley for men
who liked to say they did not buy the magazine just for the
pictures.
In-depth interviews with historic figures such as Fidel Castro,
Martin Luther King Jr., Malcolm X and John Lennon also were
featured regularly.
"I've never thought of Playboy quite frankly as a sex magazine,"
Hefner told CNN in 2002. "I always thought of it as a lifestyle
magazine in which sex was one important ingredient."
Hefner proved to be a genius at branding. The magazine's rabbit
silhouette became one of the best known logos in the world and
the "bunny" waitresses in his Playboy nightclubs were instantly
recognizable in their low-cut bathing suit-style uniforms with
bow ties, puffy cotton tails and pert rabbit ears.
Hef, as he began calling himself in high school, also was a
living logo for Playboy, presiding over his realm in silk
pajamas and a smoking jacket while puffing on a pipe.
"What I created came out of my own adolescent dreams of
fantasies," he told CNN. "I was trying to redefine what it meant
to be a young, urban unattached male."
[to top of second column] |
 After writing copy for Esquire magazine, Hefner
married and worked in the circulation department of Children's
Activities magazine when he began plotting what would become
Playboy magazine.
The first issue came out in December 1953 - featuring nude
photos of actress Marilyn Monroe - and was a hit. As the
magazine took off, it was attacked from the right because of the
nudity and from the left by feminists who said it reduced women
to sex objects.
Hefner once declared sex to be "the primary
motivating factor in the course of human history" and, using that as
a business model Playboy flourished during the sexual revolution and
into the 1970s with monthly circulation hitting 7 million.
He ran into trouble in the 1980s with competition from Penthouse and
Hustler - magazines that had much more explicit photos - and
Playboy's social impact faded considerably by the 21st century. The
Playboy Clubs closed in 1991 but would be partially revived.
After suffering a minor stroke in 1985, Hefner made daughter
Christie chief executive officer of Playboy Enterprises and she gave
the business a makeover before stepping down in 2009. Hefner's son,
Cooper, who was nearly 40 years younger than Christie, assumed a
major role in the company in 2014.
"My father lived an exceptional and impactful life
as a media and cultural pioneer and a leading voice behind some of
the most significant social and cultural movements of our time in
advocating free speech, civil rights and sexual freedom," Cooper
said in a statement, according to posts on social media.
Playboy magazine, starting with its March 2016 issue, did away with
full frontal nudity in a rebranding that would have been
unimaginable in the publication's heyday.
Playboy resumed nudity a year later as Hefner's son Cooper announced
a new philosophy for the company.
In August 2016, one of Hefner's neighbors, a private equity
investor, announced he had bought the Playboy mansion for $100
million with the understanding Hefner could stay there until he
died.
Before Playboy, Hefner married Millie Williams in
1949 and they divorced in 1959, starting a period in which he became
the ultimate bachelor. The many women who shared his round,
motorized, vibrating bed included models who posed in his magazine
and in 1989 he married one of them, Playmate of the Year Kimberly
Conrad.
They had two sons but Hefner's experiment with traditional
domesticity ended in divorce after 10 years. Conrad moved into a
home next to Hefner so he could stay close to their sons.
In 2008 after one of his girlfriends, Holly Madison, broke up with
Hefner, he said he had hoped to spend the rest of his life with her.
Shortly afterward he added 19-year-old twins to his group before
turning to marriage again with Harris.
(Reporting by Subrat Patnaik in Bengaluru,; Brendan O'Brien in
Milwaukee and Alex Dobuzinskis in Los Angeles; Editing by Gopakumar
Warrier and Michael Perry)
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