When it comes to U.S. stocks, growth trumps quality
						
		 
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		 [September 30, 2017] 
		 By Trevor Hunnicutt 
		 
		NEW YORK (Reuters) - U.S. investors are not 
		rewarding companies for generating good earnings consistently, opting 
		instead for a stockpicking strategy that might be called "growth at a 
		high cost." 
		 
		High-quality stocks selected for their strong balance sheets and stable 
		earnings have appreciated just 12 percent this year, according to 
		Goldman Sachs Group Inc <GS.N>, while the broader S&P 500 <.SPX> 
		benchmark index has returned 13.8 percent. 
		 
		But investors cannot seem to stop throwing money at companies improving 
		their sales fastest: a group of such equities tracked by Goldman Sachs 
		has surged 20 percent. Put another way, discriminating investors who 
		have chosen companies with stable earnings prospects are being punished. 
		 
		This lagging interest in quality stocks has even whipsawed well-known 
		fund managers; Whitney Tilson said this week he was shutting down his 
		Kase Capital Management LLC hedge fund. 
		 
		"Historically, I have invested in high-quality, safe stocks at good 
		prices as well as lower-quality ones at distressed prices," Tilson wrote 
		to investors. 
						
		  
						
		"Given the high prices and complacency that currently prevail in the 
		market, however, my favorite safe stocks (like Berkshire Hathaway 
		<BRKa.N> and Mondelez <MDLZ.O>) don't feel cheap, and my favorite cheap 
		stocks (like Hertz <HTZ.N> and Spirit Airlines <SAVE.O>) don't feel 
		safe. Hence, my decision to shut down." 
		 
		Yet some managers are betting that complacent markets could be shaken 
		from their zombie-like slumber as easy monetary policy and its backdrop 
		of lower interest rates comes to an end. 
		 
		"In an environment like we're in now - where no one really cares what 
		things are worth - you may underperform, but over time reality will set 
		in," said Sean O'Hara, director at Pacer Financial Inc. "It always 
		does." 
		 
		REVERSAL OF STIMULUS 
		 
		O'Hara said quality investments underperform when investors are willing 
		to buy stocks without regard to their value, and that markets have been 
		supported by the U.S. Federal Reserve's extraordinarily loose policies. 
		 
		Earlier this month, the Fed, as expected, said it would begin to reverse 
		some of those policies by gradually reducing its bond holdings. 
		 
		Pacer Financial is one of a several investment firms betting that 
		quality will matter again. Its "Cash Cows" ETFs buy companies with 
		strong cash flows and healthy balance sheets. 
		 
		Goldman Sachs' global investment research unit included companies such 
		as retailer Ross Stores Inc <ROST.O>, pharmacist CVS Health Corp <CVS.N> 
		and oil driller Schlumberger NV <SLB.N> in its high-quality group 
		earlier this year. 
						
		
		  
						
		Yet these companies have mostly not been star performers. 
		 
		
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			Traders work on the floor of the New York Stock Exchange (NYSE) in 
			New York, U.S., August 31, 2017. REUTERS/Brendan McDermid 
            
			  
The market has been led by so-called "FANG" stocks - like Facebook Inc <FB.O>, 
Amazon.com Inc <AMZN.O>, Netflix Inc <NFLX.O> and Google parent Alphabet Inc 
<GOOGL.O> - and a small winner's circle of lesser-known names like Celgene Corp 
<CELG.O> and Equinix Inc <EQIX.O>. 
 
These companies have all enjoyed robust sales growth in a U.S. economy that's 
below its boiling point, even as many factors disqualify some of them as quality 
stocks. Netflix has had 12 straight quarters of negative free cash flow, and the 
company warned it may not see positive free cash flow "for many years" as it 
invests in original content like the science-fiction drama "Stranger Things." 
 
Still, its subscriber growth continues to exceed estimates, and the stock has 
rocketed more than 45 percent this year. 
 
LUXURY OF GROWTH 
 
Investors are paying a premium for the luxury of revenue growth: $24 for every 
dollar of earnings per share anticipated over the next 12 months, compared to 
$20 for quality names and $13 for high adjusted free-cash-flow yield equities, 
according to Goldman Sachs data. 
 
Raffaele Savi, a portfolio manager for BlackRock Inc's <BLK.N> $647 million 
Global Long/Short Equity Fund <BDMAX.O>, said strong revenue growth is "more 
rare than at many points in the past," given U.S. gross domestic product growth 
averaging around 2 percent annually. The fund's recent performance commentary 
said investors have been shunning company fundamentals. 
 
With the Fed's interest-rate hiking cycle taking hold, investors are bracing for 
market dynamics to change. 
  
"When you see these huge headlines on big investors and hedge funds throwing in 
the towel because they can't make sense of the market, that is a sign that 
things are about to turn," said Guggenheim Partners LLC global chief investment 
officer Scott Minerd. 
 
Part of the reason quality does not work as well as it once did may be that more 
assets follow "quantitative" funds that rely on the same statistics measuring 
quality, said Brian Hayes, equity strategist at Morgan Stanley & Co LLC <MS.N>. 
 
Plus, it's harder for investors to assess what an earnings report is saying. 
Technology giants, for instance, derive more of their worth these days from 
services, patents and brand value, intangibles that can be hard to value. 
 
(Editing by Jennifer Ablan and Bernadette Baum) 
				 
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