WPP investigates CEO Sorrell for alleged misconduct,
which he denies
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[April 04, 2018]
By Paul Sandle
LONDON (Reuters) - WPP is investigating an
allegation of misconduct against Martin Sorrell, who has built the
world's biggest advertising empire over more than three decades of
relentless expansion.
Sorrell, who denies any wrongdoing, transformed WPP from a wire shopping
basket maker through acquisitions of top creative agencies including J.
Walter Thompson and Young & Rubicam, as well as media planners and
buyers and market-research and public-relations groups.
He said on Wednesday the allegation concerned financial impropriety,
specifically the use of company funds.
"I reject the allegation unreservedly but recognize that the company has
to investigate it," the 73-year-old, one of Britain's best-known and
highest-paid chief executives, said.
Shares in WPP, which said the allegation did not involve sums which were
material to the company, fell to more than four-year lows and were down
2.1 percent at 1,094 pence at 1058 GMT.
The investigation will raise fresh questions about leadership succession
at WPP, given Sorrell's dominance.
Chairman Roberto Quarta has previously said the board routinely
discusses potential candidates should Sorrell leave, but no possible
timeline has been publicly discussed.
Sorrell said his commitment to the group, in which he holds a 1.39
percent stake according to Reuters data, remained "absolute".
"As a significant share owner, my commitment to the company, which I
founded over thirty years ago, remains absolute - to our people, our
clients, our shareholders and all of our many stakeholders," he said.
INDUSTRY SHIFT
WPP shares have fallen by 36 percent in the last year after consumer
goods clients such as Unilever <ULVR.L><UNc.AS> cut ad spending, while
digital companies Google <GOOGL.O> and Facebook <FB.O> have encroached
on its turf by forming direct relationships with brands.
The world's four top advertising groups are rethinking their models
after growing through serial acquisitions of agencies which are often
run as separate entities and designed to compete with each other to
provide the best service.
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Sir Martin Sorrell, Chairman and Chief Executive Officer of
advertising company WPP, attends a conference at the Cannes Lions
Festival in Cannes, France, June 23, 2017. REUTERS/Eric Gaillard
But with technology changing advertising and consumer goods groups demanding
cost savings, clients are increasingly wanting to work with one team who can
provide a common proposal for media planning, creative ideas, data and analysis.
Meanwhile consultants like Accenture <ACN.N> are offering more marketing
services, raising questions about the future role of the major ad groups.
Sorrell said a law firm was conducting the investigation, which was first
reported by The Wall Street Journal on Tuesday, and he understood the process
would be completed shortly.
"I shall play no part in the management of the investigation under way," he
added.
Sorrell has been richly rewarded, receiving payouts of 70 million pounds ($98
million) in 2015 - then the highest ever for a British executive - and 48
million pounds in 2016.
Some investors baulked at his rewards, with a third voting against the 2015
payout, but Sorrell's record was at the time enough to keep shareholders on
side.
Sorrell said last month 2017 was "not a pretty year" for WPP, adding that he
would accelerate a plan to simplify the group, which employs more than 200,000
people in 112 countries.
WPP's forecast for this year was more pessimistic than peers Omnicom <OMC.N>,
IPG <IPG.N> and Publicis <PUBP.PA>.
(Reporting by Paul Sandle in London and Shalini Nagarajan in Bengaluru; editing
by Peter Cooney/Jason Neely/Alexander Smith)
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