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A day after a 3-0 loss to Liverpool in the first leg of their
Champions League quarter-finals, City announced the signing of a
multi-year partnership with Tinder, with British media reporting
the deal is worth millions of pounds.
The commercial deal will see the dating app team up with the
club's men's and women's sides along with sister club New York
City FC.
"Tinder is a huge global platform which, just like football, is
bringing millions of people together every day all around the
world," City Football Group's Chief Commercial Officer Tom Glick
said in a statement on the club's website.
"Football is all about a community of fans, sharing moments,
emotions and passion for the sport they love.
"Together with Tinder, we have a great opportunity to explore
how we can combine Tinder's significant appeal and reach with
our global audience... We believe this will be a perfect match
for Tinder and for City."
Tinder, the dating app owned by Match Group Inc, marked the
beginning of the partnership by flying a blimp in City's club
colors - light blue and white - along with logos of both
organizations in Manchester on Thursday.
The dating app has also changed its social media icons to match
the club's colors to show support ahead of City's potential
title-clinching derby against bitter rivals Manchester United in
the league on Saturday.
"Football is a sport where anything can happen at any moment,"
Tinder's VP Partnerships David Wyler said.
"We wanted to be true to the game and do something unexpected by
surprising the fans and our users with news of our partnership
in a fun and creative way."
(Reporting by Aditi Prakash in Bengaluru; editing by Sudipto
Ganguly)
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