Dennis Carlton, from the University of Chicago, sought to rebut
testimony on Wednesday from an economist for the government,
Carl Shapiro of the University of California at Berkeley, who
said the $84.5 billion deal would cost American consumers some
$286 annually in higher prices.
The government filed a lawsuit in November to block the deal,
citing antitrust concerns. U.S. District Judge Richard Leon will
order the deal stopped if he determines it would raise prices
for pay TV consumers or threaten the development of online
video.
Shapiro had argued that the proposed deal would spur AT&T, which
owns DirecTV, to charge its pay TV rivals more for Time Warner
content, in particular the Turner family of news and sports
shows.
He also said the combined company would have an incentive to
decline to offer content to cheaper online video services.
Carlton attacked the assumptions in Shapiro's testimony and used
newer data to show that by his tally, the deal would provide a
net benefit to consumers of 52 cents per pay TV subscriber a
month.
"There is an efficiency from vertical integration," argued
Carlton. The proposed transaction is considered a vertical deal
since AT&T, which owns satellite television company DirecTV, is
buying a content supplier, Time Warner.
Carlton said Shapiro underestimated how many people were
dropping pay TV altogether and overestimated how many people
would leave their pay TV provider if they lost access to
Turner's channels.
On cross-examination, government attorney Craig Conrath sought
unsuccessfully to push Carlton to concede that a previous
vertical deal, Comcast's purchase of NBCU, led to more expensive
TV shows and movies when NBCU negotiated new contracts with
other pay TV companies.
The trial, which began in mid-March in U.S. District Court in
Washington, is expected to wrap up this month.
In a sign of the high stakes of the trial, the head of the
Justice Department’s antitrust division, Makan Delrahim, sat at
the government counsel’s table on Thursday, prompting a reaction
from Leon, who said: "My goodness gracious," when Delrahim
introduced himself.
(Reporting by Diane Bartz; Additional reporting by David
Shepardson; Editing by Peter Cooney)
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