Andrew Chen is charged with helping engineers at Mapbox, which
licenses maps to software developers, better understand consumer
desires, Mapbox Chief Executive Officer Eric Gundersen said.
"Any engineering-heavy company is constantly wanting the
perspective of the users, and we’re looking to people who can
help illustrate how maps are being used," Gundersen said.
Mapbox competes with Google, OpenStreetMap and other firms to
license maps to software makers. The data have become a bedrock
of thousands of mobile apps, with Mapbox customers including
social media company Snap Inc, food delivery service DoorDash
and credit card giant MasterCard Inc.
Mapbox has less live traffic information and fewer details on
"social" places such as bars than Google, Gundersen said.
But Mapbox's system, an amalgamation of 130 data sources, is
appealing to some developers because it allows greater
customization, Chen said. Google's emphasis remains on its
consumer Maps app, he said, while Mapbox exclusively focuses on
developer tools.
Google did not respond to a request for comment.
Chen said he spent more than five years at Google overseeing
development of Google Maps features including estimated wait
times at restaurants and a question-and-answer system for users
to learn more about businesses.
SoftBank Vision Fund led a $164 million financing of Mapbox in
October.
(Reporting by Paresh Dave; Editing by Leslie Adler)
[© 2018 Thomson Reuters. All rights
reserved.] Copyright 2018 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
 |
|