Mars, a 27 times Grammy nominee, will be
Saturday night's headline act after qualifying when he performs
his 24K Magic World Tour show, while Spears closes out the event
on Sunday, Oct. 21.
Last year's grand prix weekend, with Justin Timberlake
performing at the Circuit of the Americas, saw a bigger crowd
turn up on the Saturday than race Sunday.
Formula One figures showed that 38,916 of those going to the
track on Saturday in 2017 did so in the hours after qualifying
and missed the day's motorsport action.
U.S. Grand Prix organizers have used high-profile global musical
acts to raise the event's profile, in a key market for the
sport, and appeal to a different demographic.
A 2016 concert by singer-songwriter Taylor Swift was attended by
some 80,000 people and helped end a trend of declining
audiences.
(Reporting by Alan Baldwin in Baku, editing by Toby Davis)
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