Facing U.S. tariff threat, Toyota warns car costs could
rise
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[August 03, 2018]
By Naomi Tajitsu
TOKYO (Reuters) - Toyota Motor Corp
<7203.T> on Friday said higher U.S. auto tariffs would ramp up the cost
of vehicles produced locally along with those imported to the United
States from Japan, which would have a "big impact" on its bottom line.
Like its global rivals, Toyota is bracing for the possibility of a rise
in U.S. auto import tariffs, which could cloud its outlook as it would
raise the cost of selling vehicles in the world's second-biggest vehicle
market. Such uncertainty took the shine off strong quarterly results
announced on Friday.
So far, Japan's biggest automakers and components suppliers said they
have seen limited direct impact from U.S. tariffs on steel and aluminum
implemented in June, but they acknowledge they could take a significant
hit if Washington delivers on proposals to hike tariffs on autos and
auto parts to 25 percent.
"If we see a rise, it would raise the cost of locally produced vehicles
by around $1,800 each, and increase costs for (models imported from
Japan) by $6,000," Toyota senior managing director Masayoshi Shirayanagi
told reporters at a results briefing, referring to U.S.-made Camry
sedans, one of the automaker's most iconic models.
"This would be a big impact."
The United States is a major market for Japan's automakers, where
Toyota, Honda Motor Co Ltd <7267.T> and Nissan Motor Co Ltd <7201.T>
locally produce around half or more of the cars they sell in the
country. The remainder are imported from Japan, Canada, Mexico and
elsewhere.
Based on the roughly 709,000 vehicles Toyota exported to the United
States from Japan in 2017, the automaker could take an annual
tariff-related hit of $4.25 billion on those vehicles alone.
Higher tariffs would deliver a major blow to all global automakers as
most, including U.S. ones, rely on imports to source the vehicles and
parts contained in them which are sold in the United States.
Earlier this week, Denso Corp <6902.T>, one of the world's biggest
components suppliers, said U.S. auto tariffs, if implemented, could wipe
up to $720 million off annual profit. Ford Motor Co <F.N> last week said
tariffs in general could cost it up to $1.6 billion in 2018 in North
America.
Toyota has been a vocal opponent of tariffs, arguing that 25 percent
would increase the cost of its U.S.-made Camry sedan by $1,800 and
$2,800 for its Tundra pick-up truck.
The automaker operates 10 production plants in the United States, and
locally produces just under half of all the cars it sells in the
country. Its share of localised production is lower than the 75 percent
of Honda and 60 percent of Nissan.
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Visitors look at car models on the Toyota stand during the 88th
Geneva International Motor Show in Geneva, Switzerland, March 7,
2018. REUTERS/Denis Balibouse/File Photo
Detroit automakers Ford and General Motors Co (GM) <GM.N> as well as Fiat
Chrysler Automobiles NV (FCA) <FCHA.MI> lowered their full-year profit forecasts
last week amid worries escalating tariffs would hurt sales and profit margins.
STRONG Q1 PROFIT
Earlier on Friday, Toyota posted a 19 percent jump in April-June operating
profit to 683 billion yen ($6 billion), beating estimates and marking its
strongest quarterly performance in two-and-a-half years on the back of higher
sales and cost reductions in Asia.
Its global retail vehicle sales rose 1 percent to 2.6 million units in the
quarter, boosted by a lift in Asia, where demand for the recently remodeled
Camry helped to increase sales by 5.4 percent in China, the world's biggest car
market, during the first six months of 2018.
In North America, Toyota's biggest regional market, sales rose 3.2 percent due
to a rise in demand for its pick-up trucks, including the Tacoma and Tundra.
Still, profit in the region fell 29 percent as sales incentives continued to
weigh.
The automaker maintained its full-year profit forecast at 2.3 trillion yen, a
decline of 4.2 percent, though it now expects the domestic currency to average
106 yen to the U.S. dollar, from an earlier forecast of 105 yen.
Overall, Toyota still expects a stronger yen to offset the benefits of
cost-cutting and record-high global vehicle sales in the year through March.
Separately, Toyota and Isuzu Motors Ltd <7202.T> on Friday said they would
dissolve their capital tie-up given limited progress made in their development
partnership focusing on diesel engines. As a result, Toyota said it would sell
off its 5.8 percent stake in the Japanese truck maker.
(Reporting by Naomi TajitsuEditing by Christopher Cushing and Jane Merriman)
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