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Facebook's Head of Video Fidji Simo said Watch was gaining real
momentum in a crowded marketplace because it was built on the
notion that watching videos could be a social activity.
"Every month more than 50 million people in the U.S. come to
watch videos for at least a minute on Watch, and total time
spent watching video on Facebook Watch has increased by 14 times
since the start of 2018," she told reporters.
"With Watch ... you can have a two-way conversation about the
content with friends, other fans or even the creatives
themselves."
Facebook said eligible creators would be able to make money from
their videos using its Ad Breaks service in Britain, Ireland,
Australia and New Zealand as well as the United States from
Thursday, with many more countries set to follow.
Simo said publishers were making "meaningful revenues" from its
automated video advertising system on the platform, which has
featured shows such as beauty mogul Huda Kattan's "Huda Boss"
and live "Major League Baseball" games.
"We know it's been a long road but we've worked hard to ensure
that the Ad Breaks experience is a good one for both our
partners and our community," she said.
Ad revenue will be split 55 percent for the content creator and
45 percent for Facebook, the same ratio as in the United States,
Simo said.
Publishers need to have created three-minute videos that have
generated more than 30,000 one-minute views in total over the
past two months and must have 10,000 followers to participate in
Ad Breaks, Facebook said.
Simo said Facebook was working on a variety of other options for
creators to make money, such as branded content and the ability
for fans to directly support their favorite creators through
subscriptions.
"(Fan subscription) is something that is rolled out to a few
creators now, but we are planning on expanding that program
soon," she said.
(Editing by Kirsten Donovan)
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