FIFA said 3.572 billion viewers - more than
half of the global population aged four and over - watched some
part of the official coverage, which was broadcast live in every
territory worldwide from June 14 to July 15.
The global in-home TV audience watching at least one minute of
the coverage accounted for almost 3.3 billion viewers, a 2.2
percent increase on the 2014 edition hosted in Brazil, according
to FIFA's audit of audience data published on Friday.
A further 309.7 million caught the action on digital platforms,
public viewing areas or in bars and restaurants.
France's 4-2 victory in the final, which gave them their second
World Cup title following their triumph in 1998, was the most
watched game of the competition.
It was followed by England's semi-final defeat to Croatia and
the other last-four clash between France and Belgium.
"These figures really do support the claim that Russia 2018 was
the best World Cup ever," said FIFA's chief commercial officer,
Philippe Le Floc'h.
"The fact that half the world's population watched the FIFA
World Cup reflects not just the high quality of our
award-winning live coverage, but also that fans everywhere are
insatiable for world-class football."
The World Cup coverage reached around 1.6 billion individuals in
Asia, with 655.7 million viewers (18.4 percent of the global
total) in China, who failed to qualify for the tournament.
The 2022 edition of World Cup will be held in Qatar. (Reporting
by Hardik Vyas in Bengaluru Editing by Toby Davis)
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