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The luxury brands showcased their work on the
closely watched global stage and also on digital platforms.
While Badgley Mischka debuted a new app that allowed attendees
to rate the looks on the runway, Coach live-streamed its entire
show on Instagram.
Though technology was at the forefront of both brands’ Fashion
Week moments, the focus remained on the looks. At design duo
Mark Badgley and James Mischka’s Fall 2018 presentation, a red
brocade ball gown that harkened back to 17th century art stole
the show.
“We were inspired by the painter Caravaggio and his beautiful
use of 'chiaroscuro,' the effect of the darkness surrounding the
light coming through the center,” James Mischka said. “So it
inspired our fabrications, our colors, our prints for the
beginning of the season.”
Coach opted for dark, taking its audience into the woods for its
Fall 2018 collection, which featured fringe, velvet and leather.
The brand’s parent company Tapestry recently reported quarterly
results that surpassed expectations due to strong demand for
Coach handbags.
Models sporting the handbags and backpacks made their way down a
foliage-covered catwalk in cowboy boots and prairie dresses as
celebrities like Selena Gomez, one of the brand’s ambassadors,
watched.
(Additional reporting by Elly Park)
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