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 That number means that "Black Panther," starring Chadwick
Boseman and directed by Ryan Coogler, has doubled its original
tracking in less than a month. The film, which carries an
estimated $200 million production cost, had been tracking to
bring in between an impressive $100 and $120 million when first
estimates emerged on Jan. 25. Since then, "Black Panther" has
become a must-see movie for many moviegoers, underlined when
Thursday previews brought in $25.2 million, the largest Thursday
night preview gross for a February opener and the second-largest
preview gross for a Marvel film.
The film's estimated three-day gross of $192 million is the
highest debut ever for a February film and the fifth highest of
all time. Combined with an estimated international debut of $169
million from 69 percent of the international market, the
estimated global debut stands at $361 million through Sunday.
"Black Panther" has demolished the record for the largest
Presidents Day weekend, blowing past "Deadpool's" 2016 mark of
$152 million. Overall North American moviegoing for the four-day
period should hit $300 million -- far above the $278 million
mark in 2016, according to comScore.
"This is proof that the big screen experience may arguably be
the most powerful platform of change in our society," said Paul
Dergarabedian," senior media analyst with comScore. "The
emotional, communal, immersive and bigger than life theatrical
experience has an impact that virtually no other medium can
match."
Comscore's PostTrak survey of the audience showed outstanding
numbers with 77 percent rating "Black Panther" as "excellent"
and another 18 percent as "very good."
Boseman portrays King T'Challa, ruler of Wakanda, a
technologically advanced society, who conflicts with Michael B.
Jordan's Eric Killmonger, who intends to take over the throne.
Letitia Wright, Lupita Nyong'o, Angela Bassett, Danai Gurira,
and Daniel Kaluuya also star. It's received an A+ CinemaScore,
the only Marvel film to have done so besides 2012's "The
Avengers."
Sony's second weekend of "Peter Rabbit" should bring in $22.5
million from 3,275 domestic locations for the four-day weekend,
yielding an 11-day domestic total of $53 million. The film stars
the voice of James Corden as the titular rabbit, along with
Margot Robbie, Elizabeth Debicki, and Daisy Ridley as Peter's
sisters. Domhnall Gleeson stars as the heir to Mr. McGregor's
property, with Rose Byrne as the kindly neighbor Bea.
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The second weekend of Universal's "Fifty Shades Freed" follows in
third with $18 million from 3,768 locations for the Friday through
Monday period. The erotic romance stars Jamie Dornan and Dakota
Johnson as Christian Grey and Anastasia Steele -- now Mrs. Grey. Its
Friday through Sunday total ($16 million) marks a 57 percent decline
from its opening weekend. The film has earned $161 million worldwide
in its first eight days.
Sony's ninth weekend of its durable action-comedy "Jumanji: Welcome
to Jungle" finished fourth with $10 million at 2,800 venues. The
62-day domestic total will hit almost $380 million, just behind
2005's "Star Wars: Episode III -- Revenge of the Sith" for 32nd spot
on the all-time list.
Clint Eastwood's second weekend of the thriller "The 15:17 to Paris"
is set to take fifth, with $9.1 million from 3,042 locations for
Warner Bros. The movie, starring the three men who stopped an
attempted 2015 terrorist attack on a European train, is projected to
have grossed nearly $27 million domestically in 11 days.
Fox's ninth weekend of "The Greatest Showman" continued to show
remarkable traction in sixth with a projected $6.3 million at 1,936
locations, which will lift the 62-day total to $155 million for the
Hugh Jackman musical.
Nick Park's "Early Man" opened softly this weekend in the U.S. in
the seventh slot with $4.2 million from 2,494 North American
locations. The British film, which is being distributed in the
United States via Lionsgate, utilizes the voice talents of Tom
Hiddleston, Timothy Spall, Eddie Redmayne, and Maisie Williams.
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