British bank RBS hires 'digital human' Cora on probation
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[February 22, 2018]
By Emma Rumney
LONDON (Reuters) - A life-like avatar
called Cora is being put through her paces by Royal Bank of Scotland,
helping customers with basic queries and giving its digital banking
drive a more human face.
RBS, which recently axed a quarter of its branches and has announced
thousands of job cuts in the past year alone as it reduces costs, will
only deploy Cora to NatWest customers if the bank's female avatar passes
her probation period.
The digital teller, who wears a NatWest branded uniform and has an ear
piercing and sparkling teeth, answers simple questions on getting a
mortgage or what to do if a customer loses their card.
"It could create another way for our customers to bank with us on top of
the usual services we offer and be used to help answer questions round
the clock, whilst cutting queuing times," Kevin Hanley, director of
innovation at NatWest, said.
Cora, which is undergoing advanced testing as part of a pilot program at
RBS, could even be used to train members of staff, Hanley said on
Wednesday.
The RBS experiment is the latest by an industry trying to adapt to
changing customer behavior, rapid technological change and the threat
posed by new entrants.
Initiatives range from now-commonplace chatbots or installing tablets in
branches to bolder forays into the future, such as robot door staff.
Deutsche Bank CEO John Cryan said last year robots could replace 48,000
of the bank's human employees, who were too error-prone and inefficient.
[to top of second column] |
RBS unveil their "digital human" Cora in this digital illustration
who will be used to answer customers' basic banking questions during
a pilot the bank are running in London, Britain, February 21, 2018.
RBS/Handout via REUTERS - ATTENTION EDITORS - THIS IMAGE WAS
SUPPLIED BY A THIRD PARTY FOR EDITORIAL USE ONLY. NO RESALES. NO
ARCHIVES.?
NatWest said its prototype, which can have a two-way verbal conversation with
customers via computers, tablets or mobile phones and learn from mistakes, could
boost efficiency and provide another channel for customers to get support.
Cora could free up human colleagues to deal with more complex issues, the bank
continued, adding that testing has suggested customers who have avoided digital
services might be more inclined to interact with a "digital human".
(Reporting by Emma Rumney; editing by Alexander Smith)
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