Big U.S. lenders reap benefits of higher
rates, but savers not so much
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[January 17, 2018]
By David Henry
NEW YORK (Reuters) - The U.S. Federal
Reserve began steadily raising interest rates one year ago, offering a
long-awaited tailwind for bank earnings because lenders can charge
borrowers more for loans.
But ask bankers when they will start paying more for the money that
savers have in their deposit accounts, and the answer is: not any time
soon.
Depositors now have $11.95 trillion at U.S. commercial banks, close to
the $11.99 trillion record set in November, according to data from the
Federal Reserve Bank of St. Louis. Yet even as the Fed has boosted its
target for short-term rates four times, to a current range of 1.25 to
1.5 percent, savers are only earning pennies on every $100 they hold in
deposit accounts.
Even rates on one-year certificates do not appear to have moved at the
three biggest U.S. consumer banks – JPMorgan Chase & Co, <JPM.N> Bank of
America Corp <BAC.N> and Wells Fargo & Co <WFC.N> – according to
financial analyst Greg McBride of Bankrate.com, who did spot checks in
two competitive urban markets, Los Angeles and Houston.
When rates rose in prior economic cycles, a 1 percentage point rise in
overnight rates typically led depositors to start moving money to
higher-yielding accounts, whether at other financial institutions or
fund managers, said Jefferies bank analyst Ken Usdin. However, because
rates moved to essentially zero in 2008 and took an historically long
time to rise even a smidgeon, it is taking longer for consumers to take
their money and run.
“I do keep wondering what the magic number is going to be,” he said.
“There may be more eye-opening at 1.5 percent.”
When reporting earnings in recent days, bank executives at JPMorgan
Chase & Co <JPM.N>, Wells Fargo & Co <WFC.N> and Citigroup Inc <C.N>
said they have no reason to pay more because ordinary depositors are not
yet demanding more. It is hard to know when that will change, they said,
but there is no competitive pressure yet.
Although online banks offer more competitive rates, they lack the full
suite of products and services that customers have come to appreciate
from big banks, said Wells Fargo’s John Shrewsberry.
High net-worth individuals, companies and other financial institutions
have been threatening to move sizeable deposits unless they get paid
more. For them, even a tiny fraction of a percentage point of added
interest can be worthwhile, he noted. But that is not true for most
individuals who would reap scant rewards and face hassles like having to
change direct deposit enrollment or automatic payments.
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People pass the JP Morgan Chase & Co. Corporate headquarters in the
Manhattan borough of New York City, May 20, 2015. REUTERS/Mike
Segar/File Photo
"That is part of the bargain," he said. “There’s the question of,
how much am I getting paid for my deposit, and how much value am I
getting for that deposit relationship with the bank?” Low deposit
rates at Citigroup are "a reflection of the state of competition,"
said the bank’s finance chief, John Gerspach. The widening gap
between loan rates and deposit rates helped drive Citi’s U.S. retail
banking revenue up 7 percent, he said.
Asked when banks would start paying more, JPMorgan Chief Financial
Officer Marianne Lake said she expected banks to “remain quite
disciplined” on rates through the remainder of 2018. Bank of America
is set to report results on Wednesday.
Analysts and bankers pointed to recent tax reform as one potential
force of change.
TAX CHANGES COULD SPUR HIGHER RATES
Now that corporate tax rates have dropped to 21 percent from 35
percent, there may be stronger demand for loans, which in turn could
spark higher rates for deposits to fund them, they said.
And, if the Fed keeps lifting rates in the months ahead, as Wall
Street predicts, consumers may start drawing down on deposits,
leading banks to use some of their own tax savings to pay more
competitive rates.
It is a question of when, not if, said Jefferies’ Usdin.
"We are all waiting for that moment when the retail depositor does
have that wake-up moment,” he said, “but I don't feel like it is
happening this quarter.”
(Reporting by David Henry in New York; Editing by Lauren Tara
LaCapra and Cynthia Osterman)
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