Certain surges in baby deliveries - like the September baby boom
nine months after December 25 - have long been documented. But
previous research hasn’t offered a clear picture of whether this is
explained by the cultural effects of the holidays or by biological
adaptations to the shifting seasons and changes in daylight,
temperature or food availability.
To investigate this question, researchers examined data from 130
countries, including records of sex-related Google searches from
2004 to 2014 and an analysis of collective moods revealed in public
Twitter posts from 2010 to 2014. The study included data from both
the southern and northern hemispheres and from majority Muslim
nations as well as predominantly Christian countries that celebrate
a December 25 Christmas.
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Analysis of the Google searches found that online interest in sex
peaks in both hemispheres during major cultural and religious
celebrations: Christmas in predominantly Christian countries and Eid
al-Fitr, the celebration that marks the end of Ramadan, in Muslim
majority nations. The collective mood during these periods is
relaxed and loving, an analysis of Twitter posts found.
Births peak nine months after Christmas or Eid al-Fitr, regardless
of what hemisphere people lived in or how close their country was to
the equator, which researchers believe means biological responses to
changing seasons are not what’s driving reproductive urges.
“The findings suggest that cultural events can induce collective
moods with biological repercussions at the individual level,” said
senior study author Luis Rocha of Indiana University in Bloomington.
“The observed ‘relaxed and loving’ collective mood is universally
correlated with greater interest in sex,” Rocha said by email.
Adding to the evidence for a cultural explanation, the dates of
Ramadan and Eid al-Fitr shift each year, and the mini baby boom
associated with the holiday appeared nine months afterwards,
regardless of when the holiday occurred that year, the researchers
note in Scientific Reports.
Most of the Google searches related to sex were associated with
either a direct interest in sexual activity or pornography, the
study found.
Twitter posts revealed the collective mood based on sentiments
expressed in word choices used in public posts that researchers
scored as indicating feelings like happiness, sadness, calm and
excitement.
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When collective moods of happiness and relaxation appeared
throughout the year, there also tended to be an increase in online
interest in sex, the study found.
Thanksgiving and Easter didn’t appear to spark this happy, relaxed
collective mood or an increased interest in sex online. And there
also wasn’t a spike in births nine months after these holidays.
The study wasn’t a controlled experiment designed to prove whether
or how people’s activities online or on social media might directly
influence the urge to procreate.
It’s also possible that online searches for sex aren’t a reliable
measure of the human reproductive cycle, said Christian Joyal, a
psychology researcher at the University of Quebec at Trois-Rivieres
who wasn’t involved in the study.
“Not only the word ‘sex’ is rarely used as a keyword in internet
searches for porn, but these searches are mostly done by men,” Joyal
said by email. “So the link between say, a single man having the
time to search for porn during his Christmas vacations and the human
reproductive cycle is very loose in my opinion.”
The peaks in sexual interest and birth rates might reflect when
people in different cultures have more time to think about sex and
have intercourse, Joyal said. Previous research suggests that Sunday
is the day people are most likely to watch porn, he added.
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“Does that mean that our culture or religion allows us to watch porn
on Sundays, or simply that we have more time to do so,” Joyal said.
“In my opinion these peaks are simply due to the fact that we have
more time.”
SOURCE: http://go.nature.com/2DpTPSE Scientific Reports, online
December 21, 2017.
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