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 Rap is now officially the biggest music genre in the United
States after surpassing rock in 2017, but the odds are
historically stacked against a hip-hop artist winning album of
the year at the Grammys.
"Hip-hop and black music in general has really had its finger on
the pulse of the American temperament for the last few years,"
Ross Scarano, vice president of content at Billboard magazine,
told Reuters.
"There is a sense that maybe this year some of the wrongs will
be righted. I think people are looking to Kendrick and to Jay to
do that," Scarano said.
In the 60-year history of the most prestigious honors in music,
only two hip-hop albums have ever won album of the year; Lauryn
Hill's "The Miseducation of Lauryn Hill" in 1999 and Outkast's "Speakerboxxx/The
Love Below" in 2004.
Lamar, 30, whose fusion of jazz, poetry and blues with social
themes and love songs has made him one of the most innovative
rappers of his generation, missed out in 2016 with his
critically acclaimed album "To Pimp a Butterfly."
This year, he is back with album of the year nominee "Damn." and
record of the year entry "Humble."
A year ago, British pop star Adele's "25" swept aside Beyonce's
influential "Lemonade," a win that stunned even Adele.
This year, Jay-Z, 44, was nominated for album of the year for
"4:44," in which he examines the infidelity that was so
scathingly detailed by his wife Beyonce in "Lemonade."
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Scarano said the fact of Jay-Z "getting down on his knees, so to
speak, and baring his soul really resonate in a year where we've
seen a lot of men taken to task for really objectionable behavior."
Jay-Z goes into Sunday's ceremony in New York with a leading eight
nominations followed by Lamar (7), Bruno Mars (6) and Childish
Gambino, the alter ego of actor Donald Glover, with 5.
Ed Sheeran was snubbed in the album, song and record of the year
categories despite his romantic pop album "Divide" being the biggest
seller of 2017. That omission leaves only New Zealand-born
singer-songwriter Lorde's album "Melodrama" and the Latin global hit
single "Despacito" to mount a serious challenge in the top races.
However, the Grammys aren't just about the winners. In a three-hour
live show where careers can be made or damaged, performers include
Miley Cyrus, Elton John, U2, Sting, Kesha, Rihanna, Sam Smith, SZA
and Broadway star Ben Platt.
The Grammy Awards, hosted by James Corden, will be broadcast live
from New York's Madison Square Garden on CBS television on Sunday
starting at 7:30 pm ET.
(Additional reporting by Alicia Powell and Piya Sinha-Roy; Editing
by Cynthia Osterman)
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