Build-A-Bear to extend sale after pay-your-age sale logjam: CEO

[July 13, 2018]  WASHINGTON (Reuters) - Global stuffed-animal retailer Build-A-Bear Workshop Inc <BBW.N> will extend its sale through the summer after its one-day pay-your-age event led to massive crowds and wanting customers, its chief executive told NBC News in an interview on Friday.

A sample bear shows customers what they can create at the new Build-A-Bear store on 5th Avenue in New York July 1, 2005. REUTERS/Chip East CME/CCK

Sharon Price John called the overcrowded event, which had to be limited on Thursday, "heartbreaking" and said the company would offer customers a $15 voucher through Aug. 31, she told NBC's "Today" program.

(Reporting by Susan Heavey; Editing by Mohammad Zargham)

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