Twitter to prioritize fixing platform
over user growth, shares plunge
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[July 27, 2018]
By Paresh Dave
SAN FRANCISCO (Reuters) - Twitter Inc
<TWTR.N> on Friday reported fewer monthly active users than analysts
expected and warned that the closely-watched figure could keep falling
as it deletes phony accounts, sending shares sharply lower in early
trading.
The company said the work it was doing to clean up Twitter by purging
automated and spam accounts had some impact on its user metrics in the
second quarter, and that it would prioritize work to improve suspicious
accounts and reduce hate speech and other abusive content over projects
that could attract more users.
Monthly active users fell by 1 million to 335 million from the previous
three months. Analysts on average had expected 340 million monthly
active users in the third quarter, according to Thomson Reuters I/B/E/S.
Twitter said the decline in the third quarter would be in the
mid-single-digit millions, suggesting a sequential decline to around 330
million users.
Twitter shares fell more than 15 percent in pre-market trading.
Twitter, like bigger rival Facebook Inc <FB.O>, has been under pressure
from regulators in several countries to weed out hate speech, abusive
content and misinformation, better protect user data and boost
transparency on political ad spending.
"We are making active decisions to prioritize health initiatives over
near-term product improvements that may drive more usage of Twitter as a
daily utility," the company said in a shareholder letter accompanying
the results.
Analysts had expected a gain of 1 million users, and the results could
harden concerns that Twitter lacks a clear strategy to grapple with
various platform problems and grow usage and revenue together.
Chief Executive Jack Dorsey said in a statement that daily users grew 11
percent compared to a year ago, saying this showed that addressing
"problem behaviors" was turning the service into a daily utility.
The company did not reveal the number of daily users.
Twitter had said earlier in July that deleting phony accounts would not
have much impact on monthly users, since the purge focused on inactive
accounts, a key metric for investors and advertisers. Twitter’s
relations with advertisers have been strained by concerns about phony
accounts bought by users to boost their following.
Revenue of $711 million, mostly from advertising and up 24 percent from
last year, exceeded the average estimate of $696 million among analyst
research aggregated by Thomson Reuters.
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People holding mobile phones are silhouetted against a backdrop
projected with the Twitter logo in this illustration picture taken
September 27, 2013. REUTERS/Kacper Pempel/Illustration/File Photo
Twitter said it benefited from two weeks of the FIFA World Cup in
the second quarter, with ads tied to the soccer tournament
generating $30 million in revenue.
Profit was $100 million, with a $42 million boost due to a tax
accounting move. Twitter turned its first-ever profit in the fourth
quarter of 2017 and has been profitable ever since, but warned last
quarter revenue growth would slow this year and costs would rise.
Non-GAAP earnings per share were 17 cents per share, in-line with
analyst estimates.
Twitter has said increased video programming, including news shows
and live sports, and investing in technology that automatically
surfaces interesting content with limited user intervention should
make the service appealing to first-timers.
Twitter said it lost some users due to the introduction of the
General Data Protection Regulation in Europe in May but it did not
note any revenue impact.
Twitter also saw usage fall after saying it would not subsidize
users who accessed its application through text messages without
paying messaging fees to wireless carriers.
The company increased its capital expenditures forecast for the year
to between $450 million and $500 million, from $375 million to $450
million, as it expands and upgrades the computer infrastructure
underlying its service.
Costs related to licensing video and powering automated analysis of
user data increased overall expenses 10 percent to $631 million in
the second quarter compared with a year ago.
(Reporting by Paresh Dave; Writing by Meredith Mazzilli; Editing by
Peter Henderson, Edmund Blair and Nick Zieminski)
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