The 12-year partnership involves the
development of a new PGA Tour-branded video streaming service,
the company said.
Discovery will get global TV and online rights to all PGA tour
media properties, including tournaments such as The Players
Championship, the FedExCup Playoffs and the Presidents Cup.
The company will start investing in 2019, it said.
Discovery, best known in the United States for cable networks
such as TLC, is already an established sports broadcaster in
Europe through its subsidiary Eurosport.
The PGA partnership will be led by Discovery's Alex Kaplan,
previously executive vice president for Eurosport Digital.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by
Shailesh Kuber)
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