Amazon's Alexa will now
butler at Marriott hotels
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[June 19, 2018]
(Reuters) - Amazon.com Inc
said on Tuesday that it has partnered with Marriott
International Inc to help increase guest access to
amenities with Alexa, through its voice-controlled
device Echo, in an attempt to expand its presence in the
hospitality industry. |
Prompts on how to use Amazon's Alexa personal assistant
are seen in an Amazon ‘experience centre’ in Vallejo,
California, U.S., May 8, 2018. Picture taken May 8,
2018. REUTERS/Elijah Nouvelage |
Alexa for hospitality would assist in providing services ranging
from ordering room service to requesting housekeeping or calling
the concierge for dinner recommendations without picking up the
phone.
The company said the partnership will start this summer at
Marriott's select properties and the service will be available
by invitation to other hotel chains.
Several media reports had said that Marriott had tested both
Apple Inc's Siri and Amazon's Alexa to select what was best
suited for its hotels.
Marriott did not comment specifically on Apple, but said it has
"great relationships with a number of technology companies and
is always open to exploring opportunities to innovate and better
the guest experience."
Amazon has never disclosed the exact sales figure for its Echo
devices. However, the company in January said it sold "millions"
of Amazon devices and that the Echo Dot device was the
best-selling product among Prime members.
The company's move to tie-up with hotels is another strategy to
woo more users for its Echo devices.Amazon Echo owners spend an
average of $1,700 a year on Amazon, more than the $1,300 Amazon
Prime members are estimated to be spending a year on the
e-commerce site, CNBC reported earlier this year, citing a
report by Consumer Intelligence Research Partners.
(Reporting by Vibhuti Sharma in Bengaluru; Editing by Shailesh
Kuber)
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