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The appointment follows internal reshuffles at LVMH that
included switching menswear designers at sister brand Christian
Dior.
Abloh, a 37-year-old American who has worked as hip-hop singer
Kanye West's creative director, launched his first men's and
womenswear collections through his Off-White label four years
ago.
The brand is known for its luxury urban style, featuring hoodies
that start at 400 pounds ($570), at a time when high-end brands
are adopting some streetwear looks to attract younger shoppers.
Abloh, who interned with the rapper at LVMH's Fendi label, takes
over from Briton Kim Jones - also known for introducing a
streetwear look at Vuitton and who was last week named as the
new designer of menswear at Dior.
Vuitton chief executive Michael Burke said in a statement that
Abloh's "innate creativity and disruptive approach have made him
so relevant, not just in the world of fashion but in popular
culture today."
Menswear is typically a much smaller contributor to sales than
women's fashion for big brands, but LVMH is shaking up men's
collections across a number of its firms, as well as revamping
the management of several labels.
Its French label Celine aims to at least double revenues under
incoming designer Hedi Slimane as it branches into menswear and
perfumes as well as growing online.
($1 = 0.7048 pounds)
(Reporting by Sarah White; editing by John Stonestreet)
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