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			 Roche was evaluating the use of Tecentriq and its targeted drug 
			Cotellic against colorectal cancer, a big market with some 1.4 
			million new cases diagnosed globally in 2012 and 694,000 deaths, 
			according to an International Journal of Cancer study. 
			 
			The Swiss company said its Phase III IMblaze370 study did not boost 
			overall survival compared to Bayer's Stivarga in advanced or 
			metastatic colorectal cancer (CRC) in which patients had failed 
			previous treatments. 
			 
			Roche Chief Medical Officer Sandra Hornung acknowledged the results 
			"are not what we hoped for," but vowed to press ahead with other 
			medicines being developed for colorectal cancer. 
			
			  
			Tecentriq is already approved for some lung cancer patients and 
			bladder cancer, but Roche, the world's biggest oncology drugs maker, 
			is running multiple trials of the immunotherapy as it seeks to 
			expand it range of uses. Trials against some lung cancers and kidney 
			cancer have produced recent, important wins, but difficult-to-treat 
			CRC proved elusive. 
			 
			Barclays Capital analysts, who rate Roche shares "overweight", 
			called the failure a disappointment but said CRC was always seen as 
			a higher-risk opportunity, with only modest expectations of the 
			indication adding significantly to sales. 
			 
			Roche, which is weathering patent losses on its best selling 
			medicines Herceptin, Rituxan and Avastin that open the market to 
			copies, is looking for Tecentriq to make up ground to Merck's 
			Keytruda and Opdivo from Bristol-Myers Squibb. 
			
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			Each has more than ten times the quarterly sales of Tecentriq which 
			were 139 million Swiss francs ($138 million) in the first three 
			months of 2018. 
			Tecentriq is also facing an increasingly crowded market for 
			checkpoint inhibitors, amid a fast expanding field of cancer drugs 
			as more and more companies focus on what is one of medicine's 
			most-lucrative markets. 
			 
			Beyond Opdivo and Keytruda, there are two other so-called PD-1/PD-L1 
			checkpoint inhibitors on the market: AstraZeneca's Imfinzi, Pfizer 
			and Merck KGaA's Bavencio. These could soon to be joined by a sixth, 
			with Regeneron's and Sanofi's cemiplimab under review in the United 
			States and Europe. 
			 
			There are also molecules under development in China by companies 
			like Beigene Ltd. 
			 
			Moreover, Novartis has similar checkpoint inhibitors in the works as 
			part of plans to have its own medicines to be used in combination 
			therapies seen likely to dominate the next phase of cancer 
			treatment. 
			 
			($1 = 1.0042 Swiss francs) 
			 
			(Reporting by John Miller; Editing by Alexander Smith) 
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