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The blog, which seemed to have been removed from Cisco's website
on Thursday, said the company would not like its ads to
"accidentally end up in the wrong place, such as on a streaming
video with sensitive content," adding that the network gear
maker will continue to use YouTube as a platform to share
Cisco's video content.
Alphabet Inc's Google <GOOGL.O>, which owns YouTube, said it has
partnered with advertisers to make changes.
"We have partnered with advertisers to make significant changes
to how we approach monetization on YouTube with stricter
policies, better controls and greater transparency. We are
committed to continuing this dialogue and getting this right," a
Google spokesperson told Reuters.
Cisco's action follows a CNN report https://cnnmon.ie/2jOhAXZ in
April that said ads from over 300 companies, including Cisco,
ran on extremist channels on YouTube.
The companies may have unknowingly helped finance some of these
channels through the advertisements they paid for YouTube,
according to the CNN report.
Cisco did not respond to a request seeking comment on the blog's
removal from its website.
YouTube said in a report released last month that it had deleted
about 5 million videos from its platform for content policy
violations in last year's fourth quarter before any viewers saw
them.
(Reporting by Kanishka Singh in Bengaluru; Editing by Leslie
Adler)
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