Bowing to Trump, NFL will require players to stand for anthem
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[May 24, 2018]
By Daniel Trotta
NEW YORK (Reuters) - The National
Football League will fine teams if players on the field refuse to
stand for the national anthem, the league said on Wednesday in a
victory for U.S. President Donald Trump, who loudly demanded an end
to such protests last year.
Some NFL players knelt during the anthem to protest police shootings
of unarmed black men, sparking a controversy as Trump criticized the
players for being unpatriotic.
NFL Commissioner Roger Goodell announced on Wednesday a new policy
that will fine teams if players on the field fail to stand during
the "Star-Spangled Banner." Players who choose not to stand may
remain in the locker room until after the anthem is finished.
The NFL Players Association criticized the new policy, saying it was
not consulted and it may issue a challenge should it violate the
collective bargaining agreement.
Philadelphia Eagles defensive end Chris Long said the owners’
decision was made out of concern for the NFL’s bottom line and fears
that Trump would turn his political base against the league,
America's most popular professional sports organization.

“This is not patriotism. Don’t get it confused,” the two-time Super
Bowl champion wrote on Twitter. “These owners don’t love America
more than the players demonstrating and taking real action to
improve it,” he said, adding he would be committed to using his
platform to affect change.
The kneeling controversy rattled a $14 billion industry, and the new
policy attempts to resolve a distraction for the owners, said Bob
Dorfman, a sports marketing expert at Baker Street Advertising.
"For advertisers, football's still a great buy, reaching a market -
young males mostly. Ratings have dipped a little bit," Dorfman said,
adding the NFL was "still one of the strongest live events you can
buy in television."
PROTESTS FIZZLED
The protests, in a league where African-Americans make up the
majority of players, continued for much of the past season, with
some players kneeling when the anthem was played and others standing
arm-in-arm in solidarity.
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Dallas Cowboys owner Jerry Jones kneels with players prior to the
national anthem prior to the game against the Arizona Cardinals at
University of Phoenix Stadium in Glendale, Arizona, U.S., September
25, 2017. Mandatory Credit: Joe Camporeale-USA TODAY Sports/File
Photo

Former San Francisco 49ers quarterback Colin Kaepernick started the
protests in 2016, and when he was shunned by all 32 teams in the
league, going unsigned for the entire 2017 season, players and
commentators questioned whether he was being blackballed by the
owners.
He has filed a grievance against the league.
The protests started to fizzle late in the season when the NFL said
it would donate $89 million over seven years to social justice
causes.
The White House did not immediately respond to requests for comment
on Wednesday.
The NFL last year rejected Trump's calls to punish players who
protest, but said the league's players "should" stand during the
anthem.
Goodell, in Wednesday's statement, defended the patriotism of NFL
players.
"It was unfortunate that on-field protests created a false
perception among many that thousands of NFL players were
unpatriotic. This is not and was never the case," the commissioner
said.
The players' union in its statement said NFL players "have shown
their patriotism through their social activism, their community
service, in support of our military and law enforcement and yes,
through their protests to raise awareness about the issues they care
about."

(Reporting by Daniel Trotta; Additional reporting by Andrew Both;
Editing by Bill Tarrant and Peter Cooney)
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