|
The forecast was released on Thursday by Adobe Analytics, the
web analytics arm of Adobe Systems Inc. The company measures
transactions from 80 of the top 100 U.S. retailers and trillions
of customer visits to U.S. retail sites.
Online sales this year will benefit from an extra day between
Cyber Monday to Christmas, which is likely to provide a $284
million sales boost, the report said.
Adobe also forecast the best days for shopping online based on
prices across product categories during previous years. For
example, Thanksgiving is likely to be a good day to buy sporting
goods as prices could be 13 percent lower than their average in
the first 10 months of the year. Black Friday will still be a
good option for television purchases as prices could be about 22
percent lower.
Apparel discounts could make items cheaper by 22 percent than
average on Nov. 25, and toys are likely to be 19 percent cheaper
on Cyber Monday, the report said.
The November and December holiday shopping season are critical
for retailers, when they book an outsized portion of their
annual sales and profits.
Overall U.S. holiday sales including stores and online in 2018
will increase by 4.3 percent to 4.8 percent from a year ago,
when consumer spending surged to a 12-year high, according to
The National Retail Federation.
The trade body said holiday sales growth will be higher than an
average increase of 3.9 percent over the past five years but
slower than last year's 5.3 percent gain, when consumer spending
grew the most since 2005, boosted by tax cuts.
(Reporting by Nandita Bose in New York; Editing by Cynthia
Osterman)
[© 2018 Thomson Reuters. All rights
reserved.] Copyright 2018 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
 |
|
