|
Luxury clothing brands from Chanel to Kering's
Gucci have for years picked increasingly elaborate settings to
present their collections, and now beauty firms are getting in
on the act.
Actors Eva Longoria and Elle Fanning were among the famous faces
marching down the 60-metre catwalk along with models such as
Duckie Thot and Soo Joo Park as crowds of spectators gathered on
nearby bridges.
River traffic in front of Paris' Quai D'Orsay museum was stopped
for 30 minutes for the event to celebrate the cosmetics mass
market L'Oreal Paris brand.
"We wanted to create something new, that would be accessed by
the widest possible audience and at the same time highlight our
Parisian DNA," said Pierre-Emmanuel Angeloglou, global brand
president of L'Oreal Paris.
The show was broadcast on Tmall, owned by Chinese e-commerce
giant Alibaba, and other shopping platforms after last year's
L'Oreal runway display spurred a spike in web traffic on the
day.
Paris Fashion Week runs until Oct. 2.
(Reporting by Sarah White; Editing by David Goodman)
[© 2017 Thomson Reuters. All rights
reserved.] Copyright 2017 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|
