Price increases underpin sales growth at Nestle,
Unilever
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[October 18, 2018]
By Martinne Geller
LONDON (Reuters) - Nestle <NESN.S> and
Unilever <ULVR.L> <UNc.AS>, two of the world's biggest consumer goods
makers, both reported a pick-up in quarterly sales on Thursday after
getting higher prices for their products.
The increased cost of oil, as well as a strengthening of the US dollar,
in which many commodities are priced, has given makers of food and
toiletries greater scope to push through price rises in an inflationary
environment.
This is a change from earlier this year, when pricing was steady and the
likes of Unilever and Nestle had to rely almost entirely on selling more
goods to drive revenue growth.
Unilever -- the Anglo-Dutch maker of Dove soap which dropped plans to
move to the Netherlands this month after British investors rebelled -
said it expects more price rises to come through in the fourth quarter,
which could weigh on demand.
"We do think that with the higher levels of pricing that are going to be
required we will see a rebalancing toward more price and a little less
volume going forward," Unilever Chief Financial Officer Graeme Pitkethly
told analysts.
Consumer goods companies need to carefully balance prices and demand,
ensuring that customers remain loyal to their brands and don't defect to
cheaper or own-label supermarket products.
For the full year, Unilever's sales growth is likely to come towards the
bottom end of its 3 to 5 percent target range, Pitkethly said, adding it
could be a bit higher than the most pessimistic forecasts.
Nestle stood by its full-year forecast for sales up 3 percent, after
third-quarter sales accelerated, helped by higher pricing. But its
results, which were in line with analysts' expectations, were largely
overshadowed by news that Wan Ling Martello, its Asia chief, was
leaving.
Nestle shares were up 0.3 percent in morning trade, while Unilever
shares were down 1.3 percent.
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The Nestle Research
Center is pictured in Orbe, Switzerland May 31, 2018. REUTERS/Denis
Balibouse/File Photo
Unilever did not give an update on its latest thinking about simplifying
its dual-headed structure after it abandoned its plans in the face of an
investor backlash.
MARKET BY MARKET
Nestle, the maker of KitKat chocolate bars and Nescafe coffee, said
third-quarter sales rose 2.9 percent in the third quarter, up from 2.6
percent in the second. That included a 0.9 percent boost from pricing
increases, up from 0.2 percent in the second and first quarters.
Nestle has warned about higher freight and packaging costs, whereas
Unilever noted crude oil, chemicals and the impact of the strengthening
US dollar.
Unilever reported a 3.8 percent rise in third-quarter sales, excluding
steep price increases in Argentina to offset soaring inflation there.
Including Argentina, sales would have been up 4.5 percent, which was
ahead of analysts' forecasts for 4.3 percent.
Unilever got a 1.4 percent lift from pricing, up from 0.2 percent in the
first half.
U.S. rival Procter & Gamble is due to report its latest quarterly
figures on Friday.
Unilever's Pitkethly said pricing decisions were taken market by market,
and that Unilever has products at various price points to satisfy people
who need to trade down to cheaper brands as prices rise.
Bernstein analyst Andrew Wood said Unilever's growth was higher than
Nestle and Danone <DANO.PA>, which reported on Wednesday.
"This more balanced growth was pleasing and the acceleration in pricing
may diminish worries from some investors about pricing power," he said
in a research note.
(Reporting by Martinne Geller; Editing by Keith Weir)
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