The company's shares fell 7 percent to $29.51 in premarket
trading.
Under its "Restock" program launched this year, Kroger has been
adjusting product assortments, rearranging store layouts and
highlighting private label brands on its shelves.
However, analysts have said that the short-term disruption and
inconvenience the program has caused could lead some customers
to shop for their groceries elsewhere.
The company said its adjusted gross margin fell 36 basis points
in the second quarter from a year earlier, hurt by price cuts
and higher freight costs.
The company's same-store sales, excluding fuel, rose 1.6 percent
in the quarter. Analysts on average had expected a 1.86 percent
increase, according to Thomson Reuters I/B/E/S.
Kroger said its net income jumped 44 percent to $508 million, or
62 cents per share, in the quarter ended Aug. 18.
Excluding one-time items, Kroger earned 41 cents per share.
Analysts had estimated a profit of 38 cents.
Total sales rose 1 percent to $27.87 billion, but missed
analysts' estimate of $27.95 billion.
(Reporting by Uday Sampath in Bengaluru; Editing by Maju Samuel)
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