They are displayed in a diamond-shaped glass
case on the top floor of the palatial Burj Al Arab hotel: a pair
of golden pumps made of golden leather decorated with more than
100 carats of flawless diamonds set on white gold.
"We can see some potential buyers here, Dubai is the city of
millionaires and billionaires," said Hemani Karamchandani, chief
executive of Passion Jewellers which made the range of
ultra-luxury shoes.
"In the future we will custom design and provide bespoke (shoes)
... not only diamonds, but rubies and sapphires," he said.
The idea for the shoes came from Karamchandani's partner,
26-year-old British-Romanian Maria Majari, who studied fashion
in Dubai and London. She noticed a gap in the market, with ultra
high-end clothes and bags but not shoes.
Diamonds might last forever, but what about the leather? The
price includes a lifetime warranty, which means that will be
replaced if it wears out.
(Reporting by Hadeel Al Sayegh Editing by Robin Pomeroy)
[© 2017 Thomson Reuters. All rights
reserved.] Copyright 2017 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|