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Vogue Greece will be the luxury magazine's 26th
international edition, run by a 29-year old editor-in-chief
Thaleia Karafyllidou.
The fashion bible's publisher Conde Nast International has
teamed up with Kathimerines Ekdoseis and the monthly edition
will be distributed with Sunday's Kathimerini newspaper, which
is celebrating 100 years in print in 2019.
It will also hit newsstands in Greece and Cyprus.
"Dear Vogue Greece, welcome back again," Anna Wintour, Vogue
editor-in-chief since 1988, wrote in the Greek comeback edition
titled "Eyes on the future" and starring model Bella Hadid on
its cover.
"Your return after years of absence fills us with joy. Greece
faced problems and lived dramatic moments, I can only imagine
how tough it was. However, the signs of recovery are now
visible, even here in America."
Vogue Hellas originally came out in Greece in March 2000,
published by Lyberis Publications, one of the kings of glossy
magazines in the 1990s that also produced popular, trend-setting
titles such as Status, Life & Style and Glamour.
Lyberis went bankrupt in 2012 when advertising dried up during
the economic crisis that sent the country's unemployment to
nearly 28 percent, dampening appetites for high fashion and
lifestyle goods.
The relaunch will also have a digital edition as it bets on a
successful return in a magazine market hurt by declining
readership and advertisers.
Greece's recovery after a lengthy recession that shrank its
economy by a quarter remains on track. Last year, the economy
expanded by 1.9 percent while unemployment has come down to 18
percent.
(Reporting by George Georgiopoulos; Editing by Marie-Louise
Gumuchian)
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