| Lobov 
			makes bare-knuckle debut as combat sports go mainstream 
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			 [April 05, 2019] 
			By Philip O'Connor 
 (Reuters) - Former Ultimate Fighting 
			Championship (UFC) featherweight Artem Lobov, a long-time friend and 
			team mate of Conor McGregor, is set to make a lucrative debut in 
			bare-knuckle boxing as combat sports bid to gain more mainstream 
			acceptance.
 
 Nicknamed the "Russian Hammer", Lobov told Reuters he had accepted a 
			big payday from the Bare Knuckle Fighting Championship to fight 
			another UFC veteran, Jason Knight, on a pay-per-view card in Biloxi, 
			Mississippi on Saturday.
 
 "I'd be lying if I didn't tell you that money was a big factor in 
			signing for Bare Knuckle - we're prize fighters, and our success is 
			measured by the size of our purse," he said during a stopover in New 
			York.
 
 Long considered the only realistic professional alternative outside 
			of boxing for combat sports athletes, the UFC is now competing with 
			other mixed martial arts and grappling promotions.
 
 
			
			 
			European and Asian promotions are attracting sellout crowds, and the 
			Bellator organization recently signed a large number of British and 
			Irish prospects to try to make inroads in Europe.
 
 They were also on the trail of Lobov when he was released from the 
			UFC in January.
 
 "They made a very nice offer, a lot more than I was getting in the 
			UFC, but it did not match the offer that Bare Knuckle made. With 
			Bare Knuckle, I can also accept other offers as long as it doesn't 
			interfere with their schedule, so it's a win-win for me," the 
			32-year-old said.
 
 "I get to go in, fight bare-knuckle, make a lot of money, hopefully 
			build a better name for myself and then see what else is out there."
 
 FRONT FOOT
 
 Though he has a losing professional record of 14 wins and 15 losses, 
			Lobov is hugely popular with fans due to his fearless style of 
			fighting off his front foot and his toughness, with 12 of his MMA 
			losses coming by decision.
 
			Lobov brushes aside the suggestion that bare-knuckle boxing is more 
			primitive than MMA.
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			Former UFC fighter Artem Lobov poses for a photograph ahead of his 
			debut for the Bare Knuckle Fighting Championship in Biloxi, 
			Mississippi, U.S. April 3, 2019. REUTERS/Jonathan Bachman 
            
			 
            "It might seem that way, but getting hit with a bare knuckle is not 
			as raw as getting hit with a bare knee, or getting kicked with a 
			shin to your head, which I have been a few times," he said. "In that 
			sense, it's nothing.
 "I truly, truly love fighting, so that's not an issue for me. It's 
			like saying to a swimmer, 'Do you mind getting wet?' Of course not, 
			he's a swimmer," he said.
 
 Lobov credits Irishman McGregor, the former UFC featherweight and 
			lightweight champion, with bringing combat sports into the 
			mainstream in the U.S. and enabling him and many others to make a 
			living as fighters.
 
 "In many ways it is thanks to Conor, for sure, and it's definitely a 
			lot better than before, but the best times are still ahead of us," 
			Lobov said.
 
 "Ten years ago I fought a top-10 European fighter on four days' 
			notice for 400 pounds, and to go from that to where I am now, 
			earning six figures for a fight? Certainly, I see the improvements 
			in the sport."
 
 Though delighted to have a chance to test his boxing without the 
			threat of kicks or takedowns, Lobov will be back in the MMA cage 
			soon.
 
 "I always seek the biggest challenge and MMA is the biggest 
			challenge. I'm still grappling, I'm still wrestling and doing 
			everything," he said.
 
 "I want to improve and to achieve many, many things in MMA, boxing 
			and bare-knuckle boxing."
 
 (Reporting by Philip O'Connor, editing by Ed Osmond)
 
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