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CBS Sports started its Sunday telecast five
hours earlier than normal, at 9 a.m. ET, due to weather-shifted
tee times. The final round became the highest-rated morning
sports golf broadcast in at least 34 years (since metered market
ratings began) with a 7.7 overnight rating/21 share.
Combined with an encore presentation, the final round combined
for a 11.1 rating, which would be the best for the final round
of The Masters since 2010, when Phil Mickelson won and Woods
finished tied for fourth as he returned from a scandal that
began with him driving into a fire hydrant.
Because of the early start, though, the live rating was the
lowest for the final round of the Masters since 2004 (7.3). As
it was, the 7.7 rating was still the best for any round of golf
since last year's final round in Augusta, Ga.
The live telecast peaked from 2:15-2:30 p.m. ET with a 12.1
rating as Woods earned his fifth green jacket -- first since
2005 -- and his 15th major title. It's the highest peak rating
for the Masters since 2013, according to CBS.
A rating is the percentage of homes watching a program out of
total number of TV homes. Share is percentage of televisions in
use.
--Field Level Media
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