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"ME!" features Brendon Urie, the lead singer of
Panic! at the Disco, who at the video's start is fighting with
Swift in a conversation in French. The video turns upbeat as the
music starts. "I promise that you'll never find another like
me," Swift sings.
"I'm the only one of me. Baby that's the fun of me," she adds.
Swift, 29, had been teasing an announcement for days on social
media with pastel images that turned out to be scenes from the
new video.
"'ME!' is a song about embracing your individuality and really
celebrating it and owning it," Swift said hours earlier during
an interview with ABC TV host Robin Roberts on the network's
broadcast of the National Football League draft in Nashville.
"With a pop song, we have the ability to get a melody stuck in
people's heads and I just want it to be one that makes them feel
better about themselves," she said.
Swift began her career as a country singer in Nashville,
Tennessee, at age 15 before branching out with pop hits such as
"Shake It Off" and "Bad Blood."
On Thursday afternoon, Swift surprised hundreds of her fans by
joining them at the unveiling of a butterfly wing mural in the
Gulch area of Nashville. "ME!" was written in the center of the
mural as a hint to her evening announcement.
The new video and single provided a stark contrast to her last
album, 2017's "Reputation," which included songs such as "Look
What You Made Me Do" that took aim at people who had attacked
her personally and professionally.
(Reporting by Lisa Richwine and Brendan O'Brien; Editing by Paul
Tait and Christian Schmollinger)
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