Campbell and KKR will enter into a long-term licensing
arrangement for the exclusive rights to use certain Campbell
brands, including Campbell's, Swanson, V8, Prego, Chunky and
Campbell's Real Stock, in Australia, New Zealand, Malaysia and
other select markets, the company said.
"This was a thorough and complex process in which we considered
many options," Campbell Chief Executive Officer Mark Clouse
said.
"By applying almost $3 billion of divestiture net proceeds to
reduce debt, Campbell's balance sheet will be stronger and
capable of supporting our plan to grow our focused and
differentiated portfolio," he said.
KKR & Co said last week it was buying Campbell's Arnott's that
will give it ownership of top-selling biscuit brands such as Tim
Tam.
Campbell put its international unit and 'Fresh' unit up for sale
last year as it wanted to focus on its core North American
businesses and reduce debt. It was also under pressure from
investors to improve profitability and stock performance.
In July, U.S. packaged food company said it would sell its
Danish unit Kelsen Group to an affiliate of Nutella maker
Ferrero SpA for $300 million.
(Reporting by Philip George in Bengaluru; editing by Gopakumar
Warrier)
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