| 
				Shares of the company fell 4.4% in trading before the opening 
				bell.
 Upstart brands are winning more shelf space in supermarkets 
				across the United States from big packaged food companies, 
				including Smucker, as more consumers are willing to experiment 
				with new flavors and ingredients.
 
 As a result, Smucker's overall sales fell 6.5% to $1.78 billion 
				in the first quarter ended July 31, below Wall Street's estimate 
				of $1.87 billion, according to IBES data from Refinitiv.
 
 "Our first quarter performance fell short of our expectations 
				primarily due to the timing of shipments and deflationary 
				pricing in the coffee and peanut butter categories, as well as 
				competitive activity in the premium dog food category," said 
				Chief Executive Officer Mark Smucker.
 
 The company cut its outlook for fiscal 2020 net sales, saying 
				that it now expects sales in the range of a 1% drop to flat. It 
				had previously estimated sales to rise 1% to 2%.
 
 For the rest of the year, Smucker expects to earn between $8.35 
				per share to $8.55 per share, lower than its previous target of 
				$8.45 to $8.65.
 
 Excluding one-time items, the company earned $1.58 per share in 
				the reported quarter, missing the estimate of $1.74.
 
 Net income rose 16.2% to $154.6 million from a year earlier.
 
 (Reporting by Nivedita Balu in Bengaluru; Editing by Anil 
				D'Silva)
 
			[© 2019 Thomson Reuters. All rights 
				reserved.] Copyright 2019 Reuters. All rights reserved. This material may not be published, 
			broadcast, rewritten or redistributed.  
			Thompson Reuters is solely responsible for this content. 
				 
				  |  |