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 In an interview with Reuters, Wintour, considered one of the
most powerful people in fashion, also said the industry was "a
little bit late in the game" in pursuing diversity and
inclusivity and that, despite the meteoric rise of social media
influencers, Vogue would remain a benchmark for fashionistas.
Many brands are trying to bolster their green credentials and
entice young environmentally-savvy consumers as the sector comes
under scrutiny for fuelling a throwaway culture.
But in good news for second-hand bargain hunters, Wintour, who
has been at the helm of American Vogue for more than 30 years,
said fashionistas should care for their clothes and even pass
them on.
"I think for all of us it means an attention more on craft, on
creativity, and less on the idea of clothes that are instantly
disposable, things that you will throw away just after one
reading," she said.
"(It's all about) talking to our audiences, our readers, about
keeping the clothes that you own, and valuing the clothes that
you own and wearing them again and again, and maybe giving them
on to your daughter, or son, whatever the case may be."
A 2016 report by management consultancy McKinsey & Company said
global clothing output doubled between 2000 and 2014, with the
number of garments bought each year per person surging 60
percent.
DIVERSITY ON THE RUNWAY
Instantly recognizable with her short fringed bob haircut and
sunglasses, British-born Wintour has long been a front row
staple at catwalk shows.
The 2006 movie "The Devil Wears Prada" starring Meryl Streep as
a no-nonsense editor of the fictional Runway fashion magazine is
widely believed to be based on her.
Thanks in part to social media, who and what should be in
fashion had radically changed in the past decade, Wintour said.
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Fashion weeks across the globe, where designers present their latest
creations, are seeing a more diverse mix of people, though Wintour
said the industry had been slow on the uptake.
"We are seeing a far more diverse and inclusive representation on
the runway, on our social media channels and also in the pages of
our different magazines," she said.
"I think a lot of that has to do with the fact that we have so many
designers of color in the United States. Until there is truly a
voice at the table things will not change the way that they should.
I feel we have long way to go."
Wintour, who is also artistic director at parent company Conde Nast,
was speaking to Reuters in Athens on the sidelines of the Vogue
Greece 'ChangeMakers' event on Wednesday.
Vogue Greece hit the newsstands earlier this year following a
seven-year absence as publishers bet the county's economic recovery
after a debt crisis will revive an appetite for glossy fashion and
lifestyle prints.
Asked about the growing influencers' effect, Wintour said they had
"fun and varied" views but could never match the reach of Vogue.
"Globally Vogue has 127 million followers ... I think that Vogue is
the biggest influencer of them all on a global scale."
(Reporting By Michele Kambas; Editing by Marie-Louise Gumuchian and
Mike Collett-White)
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