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Britain, which is responsible for the fourth
largest number of tourists to Australia, has had a tumultuous
political year with deep rancor over Brexit and its first
December election in almost a century.
"We can turn off the news, you can kick off your shoes," Minogue
sings in the advertisement.
It first aired just ahead of the Queen Elizabeth's Christmas
address and is part of a new A$15 million ($10 million) Tourism
Australia campaign - the largest investment the organization has
made in Britain in more than a decade.
Minogue is joined in the campaign, called "Matesong", by several
fellow Australian celebrities who are well known in Britain,
including comedian Adam Hills and former cricketer Shane Warne.
While not referring directly to Brexit, the advertisement
mentions a "tough and confusing" year, with Hills saying
"negotiating tricky trade deals is a shocker", and Minogue
suggesting a cute quokka is good distraction.
Quokkas are a small marsupial found in only a few parts of
Australia that are known for their friendly and inquisitive
nature.
The ad shows beautiful Australian beaches and stunning scenery,
a sharp contrast to pictures appearing in news bulletins around
the world this month of ferocious bushfires sweeping parts of
Australia.
The country has been gripped by severe drought and a bushfire
season that has been both earlier and more intense then usual.
There is no immediate data available on whether the fires, which
have devastated wildlife in some areas, have been putting off
tourists.
(Reporting by Will Ziebell; Editing by Robert Birsel)
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