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The "Lemonade" singer announced the contest to
her 123 million Instagram followers late on Wednesday in support
of the Greenprint Project, which encourages people to reduce
their environmental footprint by eating plant-based meals.
Beyonce pledged to eat plant-based breakfasts and go meatless on
Mondays, while Jay-Z is promising to eat two plant-based meals a
day.
The project is the brainchild of Beyonce's personal trainer,
Marco Borges, who published his "The Greenprint" book in
December explaining his plant-based diet and exercise plan. The
singer and her spouse wrote the introduction to the book.
A study in the journal Science last June concluded that avoiding
meat and dairy products would be the biggest way to reduce the
environmental impact on the planet because of reduced irrigation
of farmland, animal emissions, food processing and transport.
Under the contest rules, one fan will get a pair of tickets to
one official concert tour by Beyonce and/or Jay-Z for the next
30 years.
(Reporting by Jill Serjeant in Los Angeles; Editing by James
Dalgleish)
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