Ribbon Cut

Evolve Salon to celebrate re-branding with ribbon cut and open house January 5th

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[December 29, 2018]  On Saturday, January 5th, the community is invited to attend a ribbon cutting and an afternoon open house at Evolve Salon, 327 Fifth Street in Lincoln.

The ribbon cut will take place at noon with the open house running from noon to 3 p.m.

While the name is new, some will recognize the address as that of the Hair Plus Salon owned by Diana Pickett. The owner is the same, the location is the same, but inside and out, the business has ‘evolved’ into something completely new and special.

According to Nichole Cutshall, director of operations for the business, Pickett chose the name as a reflection of the goal of the business to be ever changing, ever growing and always offering the highest quality of goods and services.

The group working with Pickett includes esthetician Sara Richards and licensed cosmetologists Nichole Cutshall, Grace Kuhlman, and Danielle Glover. All these ladies are highly trained and experienced so that the work they do and the advice they offer is the best in the business.

The level of training and experience within the salon helps the team to adhere to their new “Unique value proposition.” That proposition states, “Educated artists creating confident beauty through personalized hair and skin care experiences.”



Many will recognize Diana Pickett as a local stylist for the past several years in the Lincoln community. In fact, in 2019 Pickett will celebrate 45 years as a cosmetologist. For those who know Pickett, that may seem unreasonable, but the fact is Pickett began working with hair when she was a teenager. She was only 14 years old when she enrolled in cosmetology school, taking classes during her summer vacations from high school as well as studying and practicing her craft during school holidays.

Pickett’s first job in the salon business was working for her mother “Sandy” who owned a salon in Lincoln for many, many years. Diana, along with her two sisters Vicki and Tina worked in the salon, but Diana was the one who developed a great love for that type of career and chose to continue growing her own reputation by opening a shop of her own in Elkhart.

Pickett owned and operated that shop in a small building rented from her then boyfriend and now husband’s parents. She kept that shop going until she and her husband decided it was time to start a family. Pickett then closed the shop and became a stay-at-home mom. When the children were all in school. Pickett decided it was time to get back into the profession she loved.

Pickett had sold her business in Elkhart, but after a few short years she bought it back and went back to work full time. In 1989, she then sold the Elkhart business again and took over her mother’s salon in Lincoln as Sandy prepared to retire.

Sandy’s shop had been called Cinderella Salon and Diana decided to change the name to Hair Plus as it better defined that she was more than a stylist, that there were other offerings.

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Over the years, working with hair had changed and Diana changed with it. She learned new techniques and tackling the then new on the scene use of curling irons.

In addition to managing her business, Diana also became an educator for skin care as well as hair color and has traveled all around the United States offering her expertise on those topics.

“My approach to working in and running a salon has evolved through the years. I was trained in a very classical, precision oriented set of techniques.

“Style and perceptions of beauty shift from 180 to 340 – not quite all the way around – almost every year. Constant training and preparation seems to be the only way to keep up and not get left behind. So it is in business as well, what used to work is now old-fashioned and then, before you know it, old school is cool!” said Pickett.

As Pickett and her staff have prepared for this new branding, the interior of the salon has been refreshed with new colors, a new logo has been designed and the old Hair Plus sign outside the business has been taken down. At the ribbon cut on January 5th, Pickett hopes, weather permitting, to reveal her new logo outside with a new sign.

The salon offers skin care and skin care products. They specialize with color treatments and styling and also offer a full line of hair care products. In addition, the shop offers a mini-boutique of unique accessory items including but not limited to purses, jewelry and sunglasses.

Cutshall noted that the business, though it has evolved, still has some deep roots and connections to Pickett’s mom, Sandy. Those who knew Sandy know that she was a hoot to spend time with, and Cutshall said that she did things in her business that were new and innovate, and in her personal life she dared to do things that some thought were inappropriate for a lady. Sandy knew no bounds, and she has left that as her legacy to all of her daughters.

Pickett noted that there is one bit of trivia that she has to share with LDN readers. When Sandy opened her business in 1952 in Lincoln her phone number was the single digit “6.” When telephone numbers were converted to seven digits, the new number for the shop became 732-2206, keeping the original ‘6’ in the number, and that is still the number today.

Pickett and her staff are hoping for good weather on Saturday and hope to see a lot of folks come out to help them celebrate as they begin a new chapter in their personal business history.


[Nila Smith]

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