The Series C financing round was led by IVP with additional
strategic investments from aXiomatic Gaming, Battery Ventures,
Causeway Media Partners, CRV, and Samsung Ventures, the company
said.
Niantic and Warner Bros Interactive Entertainment said in
November they would launch a new "Harry Potter" augmented
reality mobile game.
The game would use real-life locations similar to Niantic and
Nintendo Co Ltd's Pokemon Go, which became the first mass market
adoption of augmented reality in July 2016 and allowed players
to "catch" animated characters that appeared in their
surroundings.
"It's a rare opportunity to partner up with a company that is
already highly profitable at this stage, which is another reason
we are so bullish on Niantic," IVP's Sandy Miller said.
Niantic was spun off from Google in 2015 and is headed by
longtime Google executive John Hanke.
(Reporting by Arjun Panchadar in Bengaluru; Editing by Shounak
Dasgupta)
[© 2019 Thomson Reuters. All rights
reserved.] Copyright 2019 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
Thompson Reuters is solely responsible for this content.
|
|