Open for an initial three months, founder Randy
Rampersad has secured enough funding to buy second-hand
furniture, soap made by the blind, toilet rolls from recycled
paper and drinks supplied by social enterprises that donate to
charity.
He launched the project hoping to enable the average pub-goer to
give to charity without having to change their daily routine.
The pub employs the homeless and those with disabilities. Food
is all plant-based and it avoids sending anything to landfill by
recycling and composting.
"Every single drink you buy goes towards a different charity,"
Rampersad, 35, told Reuters. "The soap in the toilets, the
toilet paper, the staff uniform, all of them help either the
homeless or give money back to charity as well."
The drinks menu has ties to over 40 different charities.
For instance, a Brewgooder craft lager, for 4.90 pounds ($6.14),
is produced by a non-profit organization that donates all its
money to clean water projects in Africa. The Toast Ale, at 5.50
pounds, is brewed with fresh surplus bread.
Adopting the industrial chic interior design popular with many
other bars in east London, the Green Vic is hoping to secure
enough funding for a permanent location.
It has so far had success in attracting customers keen to try
out an alternative approach, in a neighborhood catering to
students, artists and tourists.
"I've never been to an ethical pub before and I was interested
to see what it was like," said John Rampton, 49.
"I thought it sounded a good place to go."
(Reporting by Bella Barber; Editing by Andrew Cawthorne)
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