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The annual Forbes Celebrity 100 list also saw
soccer stars Lionel Messi, Cristiano Ronaldo and Neymar among
the top 10, along with British singer-songwriter Ed Sheeran and
1970s soft rock band The Eagles, who embarked on a new tour in
2018.
West, the husband of Kim Kardashian, returned to the list after
a four-year absence. Forbes estimated his pre-tax earnings at
$150 million, driven mostly by his popular Yeezy sneaker line,
putting him in third place. Kim Kardashian ranked No.26 on the
list.
Swift, hot off her 2018 "Reputation" tour and album, earned an
estimated $185 million to take the No. 1 spot. The 29-year-old
pop star also topped the list in 2016 after her best-selling
"1989" tour and album.
Jenner, 21, the half-sister of Kim, Khloe and Kourtney
Kardashian, came in second place after bringing in an estimated
$170 million thanks to her booming online lip kits and cosmetics
company.
Earlier this year Forbes declared Jenner to be the world's
youngest billionaire.
Forbes compiled its 2019 list by estimating pre-tax earnings
from June 2018-June 2019, before deducting fees for managers,
based on data from Nielsen, touring trade publication Pollstar,
movie database IMDB and interviews with industry experts and
many of the celebrities themselves.
The magazine said the world’s 100 highest-paid celebrities
pulled in $6.3 billion pretax over the past 12 months.
American boxer Floyd Mayweather and actor George Clooney took
the top two spots on last year's list but landed outside the top
10 this time.
The complete list can be found at http://www.forbes.com/celebrities
(Reporting by Jill Serjeant; Editing by Cynthia Osterman)
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