McDonald's U.S. same-store sales top forecast on new deals, revamped
stores
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[July 26, 2019] (Reuters)
- McDonald's Corp <MCD.N> beat quarterly
sales expectations at established U.S. restaurants on Friday, as the
world's largest burger chain benefited from remodeled stores and new
deals, including the 2 for $5 Mix and Match offer.
The company's stock, a component of the blue-chip Dow Jones Industrial
index <.DJI>, rose 2% to $219.39 in early trading.
The U.S. restaurant market has been stagnant with lower customer traffic
in recent years, dogged by increasing number of competitors among
fast-food chains and the entry of delivery services such as DoorDash and
Uber Eats, forcing established chains to find new ways of attracting and
retaining customers.
McDonald's has been remodeling its 14,000 restaurants in the United
States - its biggest market - by introducing digital ordering kiosks and
new mobile order, pay and pickup services, trying to replicate the
success of such upgrades in driving growth abroad.
The company has also tweaked its menu by offering national deals $1, $2,
$3 Menu as well as greater variety of breakfast menus and switched many
of its burgers to fresh-beef patties from frozen ones to woo diners in a
saturated market.
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The logo of a McDonald's Corp restaurant is seen oto in Los Angeles,
California, U.S. October 24, 2017. REUTERS/Lucy Nicholson/File Ph
Sales at U.S. restaurants open for at least 13 months rose 5.7% in the second
quarter ended June 30, above the 4.47% growth expected by analysts, according to
IBES data from Refinitiv.
Total revenue, including both U.S. and overseas operations, was largely flat at
$5.34 billion, as the company moves to franchised from owned restaurants, which
replaces sales with royalties.
Still, McDonald's slightly exceeded expectations of $5.33 billion.
Net income rose 1.38% to $1.52 billion. Excluding one-time items, McDonald's
earned $2.05 per share, meeting Wall Street expectations.
(Reporting by Aishwarya Venugopal and Nivedita Balu in Bengaluru; Editing by
Tomasz Janowski)
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