Twitter shares jump 10% on solid user growth, revenue beat
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[July 27, 2019] By
Elizabeth Culliford and Arjun Panchadar
(Reuters) - Twitter Inc <TWTR.N> on Friday
reported better-than-expected second-quarter revenue as design changes
to its microblogging website attracted more users and advertisers,
sending its shares up 10%.
Twitter's revenue and number of users have been in focus since the
social media platform started deleting millions of spam or fake accounts
promoting hate speech or spreading political misinformation,
contributing to declines in monthly users through 2018.
Chief Executive Officer Jack Dorsey said the platform saw an 18% drop in
reports of spammy or suspicious behavior across all Tweet detail pages,
which show the replies to any given Tweet on the service.
The company reported a rise in monthly active users in the first
quarter, fueling speculation that Twitter was returning to growth, but
has since stopped disclosing its MAU count.
Instead, this quarter it reported monetizable daily active usage (mDAU),
a metric it created to measure only users exposed on a daily basis to
advertising on the site and exclude those who access Twitter via
aggregating sites like TweetDeck.
Its monetizable daily active usage (mDAU) hit 139 million, beating
analyst expectations of 135 million, according to IBES data from
Refinitiv.
"The strong growth in monetizable daily active users shows that Twitter
users are sticking with the platform, and that should resonate with
advertisers," eMarketer senior analyst Jasmine Enberg said.
Dorsey said machine learning improvements to deliver more relevant
content helped drive up this count. "We approach every problem now with
technology first, and that has been a pretty marked shift within the
company," he said.
Twitter's revenue rose 18% from a year earlier to $841 million, beating
Wall Street expectations of $829 million, based on Refinitiv data.
Total advertising revenue rose to $727 million, an increase of 21%
year-on-year, as the company continued to improve its ad platform and
formats.
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People holding mobile phones are silhouetted against a backdrop
projected with the Twitter logo in this illustration picture taken
September 27, 2013. REUTERS/Kacper Pempel/Illustration/File Photo
Twitter has continued to bulk up its live and on-demand video content
partnerships. On Thursday, NBCUniversal said they would team up to livestream
parts of the 2022 Olympic Games, Twitter's latest move in a series of deals
aimed at boosting sports conversation on the platform.
It also expanded its multimedia features, launching a Snapchat-style camera
feature in the Twitter app and releasing its own long-awaited tool for clipping
and publishing video.
Twitter also recently updated its policies on hateful conduct directed at
religious groups and last month introduced a new policy to de-emphasize and
label rule-breaking tweets from important sources like politicians, though this
has not yet been used.
WEAK FORECAST, HIGHER EXPENSES
However, Twitter forecast third-quarter revenue between $815 million and $875
million, the midpoint of which was below analysts estimates of $869.3 million,
partly due to ending some older ad formats.
Total operating expenses, including cost of revenue, rose by 21% to $766
million, partly due to plans to hire more employees and reiterated that
operating expenses would grow about 20% in 2019.
Twitter's results come against the backdrop of regulatory scrutiny against big
tech and social media firms like Facebook Inc <FB.O>, Alphabet Inc <GOOGL.O> and
Amazon.com Inc <AMZN.O>.
Twitter has also constantly been in the spotlight due to U.S. President Donald
Trump's prominent use, as well as criticism, of the platform.
Twitter reported second-quarter profit of $1.1 billion, or $1.43 per share,
compared with $100 million, or 13 cents per share, a year earlier. Profit was
boosted by an income tax benefit of over $1 billion related to corporate
restructuring.
(Reporting by Elizabeth Culliford in San Francisco and Arjun Panchadar in
Bengaluru; Editing by Lisa Shumaker, Arun Koyyur and Nick Zieminski)
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