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 Social media marketing has come under increased scrutiny as part of
attempts by health regulators to control the marketing of tobacco
products, particularly the newest generation of products including
the wildly popular Juul e-cigarettes.
Posts on social media on behalf of Solace Technologies LLC, Hype
City Vapors LLC, Humble Juice Co LLC and Artist Liquids Laboratories
LLC had content touting the flavored e-liquid products by not
including the required nicotine warning statement, the agency said.
"These letters are a reminder that companies who use social media
influencers to promote their products must comply with all
applicable advertising requirements," Andrew Smith, director of the
FTC's Bureau of Consumer Protection, said.
More than 100 public health and anti-tobacco organizations have
called for swift action from social media platforms, including
Facebook Inc, Instagram, Twitter and Snap Inc, after Reuters
recently reported https://www.reuters.com/article/us-philipmorris-ecigs-instagram-exclusiv/exclusive-philip-morris-suspends-social-media-campaign-after-reuters-exposes-young-influencers-idUSKCN1SH02K
how cigarette maker Philip Morris International Inc has used young
personalities on Instagram to sell a new "heated tobacco" product
called IQOS.
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More than 3.6 million middle and high school students across the
United States were e-cigarette users in 2018, according to the
National Youth Tobacco Survey jointly conducted by the FDA and the
U.S. Centers for Disease Control and Prevention.
The data also showed that youth who used e-cigarettes were also
using them more frequently, and they were using flavored e-cigarette
products more often in 2018, than in 2017, the agency said.
(Reporting by Manojna Maddipatla in Bengaluru; Editing by James
Emmanuel)
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