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Some 720 million people monthly and 140 million
people daily now spend at least one minute daily on Facebook
Watch, the company said, as it outlined the expansion of its
money-generating Ad Breaks service into Canada and five new
languages.
The company rolled out the video service globally last year, one
year after it was launched in the United States, and had 75
million people spending at least a minute on the service daily
in December.
Facebook said it was partnering with global publishers to bring
popular shows like The Voice Germany, Germany's Next Top Model
and match previews, as well as highlights of the ongoing Cricket
World Cup, to the Watch platform.
The company, which is also investing in its own "Originals"
content for the service, is pushing ahead with the expansion
into YouTube's territory despite increasing scrutiny of how
user-generated videos can serve as gateways for radicalization.
Facebook has received flak from regulators over the past year
for how it moderates content on its platforms and it has
controls in place for publishers seeking to make money for their
content through Ad Breaks.
To be eligible, pages need to have been creating 3-minute videos
that have generated more than 30,000 1-minute views in the past
two months, have 10,000+ Facebook followers, and be located in a
country where Ad Breaks is available.
All videos with ad breaks also undergo a partially automated,
partially human-driven review process aimed at ensuring it meets
the company's content guidelines.
(Reporting by Mekhla Raina and Subrat Patnaik in Bengaluru;
editing by Patrick Graham)
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