Israel is a leader in cybersecurity and many of
the world's largest companies have opened centers there or
acquired Israeli tech firms to defend themselves against hackers
as the reliance on digital networks and cloud storage becomes
more prevalent.
AB InBev's Tel Aviv hub will focus on analyzing threats and
potential attacks, said Luis Veronesi, vice president of global
security and compliance. The company did not disclose financial
details of the move.
Veronesi told Reuters that AB InBev and the entire industry have
been facing increased cyber attacks, ranging from "financially
motivated" hacks to attempts at disrupting operations.
"With increasing digitalization, we have to be prepared to
defend against anything coming," he said.
The maker of about 500 brands including Budweiser, Corona and
Stella Artois began operating in Israel a year ago when it
acquired startup Weissbeerger, which developed a platform to
analyze beverage consumption at point of sale by connecting beer
taps to the internet and collecting data from the register.
Weissbeerger became the company's local research and development
center and it plans to expand its workforce, AB InBev said.
(Reporting by Ari Rabinovitch; editing by Emelia
Sithole-Matarise)
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