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			 Medical scientists, prompted by a devastating West African Ebola 
			epidemic between 2013 and 2016, have worked fast to develop cutting 
			edge vaccines, treatments and antibody-based therapies they hoped 
			would prevent or halt future outbreaks of the virus. That includes 
			an Ebola vaccine developed by Merck & Co Inc that proved more than 
			95 percent effective in clinical trials. 
 But the current Ebola outbreak has continued to spread relentlessly 
			since it began in August 2018 in Democratic Republic Congo's North 
			Kivu province.
 
 It has infected more than 2,000 people, killing at least 1,400 of 
			them. And, in recent days, it reached Uganda, where several cases 
			have been recorded, all in people who had come across the border 
			from Congo.
 
 Public health experts say this underscores the importance of factors 
			beyond medicine - such as trust in authority, engagement and 
			accurate information - in successfully controlling outbreaks of 
			infectious diseases.
 
			
			 
			
 "Even in the presence of sensitive rapid testing, drugs and a 
			vaccine, this Ebola outbreak has continued to burn on," said Ian 
			Mackay, a virologist and associate professor at the University of 
			Queensland in Australia.
 
 "The core drivers are all key human issues of trust, habits, fears 
			and beliefs. That is the mix that now underpins the spread of any 
			disease."
 
 SOCIAL BARRIERS
 
 Those seeking ways to end the Congo Ebola outbreak's longevity and 
			persistence say the issues it raises go to the heart of what public 
			health means in the 21st century for countries across the world, 
			rich and poor.
 
 The World Health Organization cites mistrust of authorities in 
			Congo, with attacks on healthcare workers and patients avoiding 
			treatment centers, as major factor in the failure so far to contain 
			the Ebola outbreak. Similarly, it cites anti-vaccine misinformation 
			campaigns in the United States, Ukraine and elsewhere as allowing 
			measles to spread furiously among people who are fearful and 
			confused.
 
 Jeremy Farrar, director of the Wellcome Trust medical charity and a 
			specialist in global health, draws parallels between the challenge 
			of containing Ebola in Congo and issues elsewhere, such as the surge 
			of cholera in Yemen and the spread of measles in Ukraine, the United 
			States and the Philippines.
 
 The barriers are more social than scientific, he says.
 
			
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			"No public health can work without the support of the society it's 
			in. The science is clear in all of these things, but unless it has 
			not just tacit support, but engaged support, then public health 
			really struggles," Farrar said.
 A key factor has been greater international travel, and the 
			increased information sharing that comes with it. That is "a 
			double-edged sword", says Daniel Bausch, director of the UK public 
			health rapid support team and an expert on the Ebola virus.
 
 While improved communication flows can help public health 
			authorities track diseases and spread messages to people about how 
			to protect themselves, greater access to a vast range of information 
			can make the public become more skeptical of authority and can 
			spread misinformation, including about vaccines, Bausch said.
 
 "There is so much information flowing, it gets very difficult to 
			pick out the truth. This is not unique to Ebola or Africa — it's a 
			global problem," Bausch said.
 
 BUILDING TRUST
 
 Emmanuel André, a doctor and professor at Leuven University in 
			Belgium who has been working with people in Congo affected by 
			tuberculosis - another infectious disease - says the way to counter 
			distrust is to engage with people directly affected by a disease or 
			who have direct experience of a medicine to harness their 
			experience.
 
 "Medicine and public health have not yet learned how to deal with 
			humility and mistakes," he said.
 
 "How can we ask trust from the people in the North Kivu when 
			political authorities, United Nations agencies and international 
			NGOs have jointly failed to provide primary services - including 
			health? How can we ask them to expect that these same actors now 
			would be able to provide a solution?"
 
 A study André conducted in Congo in 2014-2016 found in the detection 
			of tuberculosis - a disease that can spread widely if people with it 
			don't come forward for treatment - training volunteer screeners from 
			local communities, mainly people who had themselves been treated for 
			TB or had a family history of the disease, improved diagnosis rates 
			and engagement.
 
 "Building trust with the people is critical," he said.
 
 (Reporting by Kate Kelland. Editing by Cassell Bryan-Low)
 
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