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Around an outdoor stage, models strutted down a
runway that ribboned between typical terraced cafés, ice cream
stands and giant green Parisian benches covered with the LV
logo.
Artistic director Virgil Abloh, a DJ and entrepreneur as well as
a fashion designer, showcased a Spring-Summer 2020 collection
that featured pastel hues and playful approaches to the staples
of menswear with a slick sense of street style.
Notable looks included layering of asymmetrical pleated skirts
over flared trousers in cotton poplin and multicolor hoodies
covered in rope embroidery.
In a monochromatic silhouette, one model wore a matching set of
a concrete grey t-shirt and shorts, with a scallop-edge padded
coat and a tufted monogramed trekking backpack.
He was followed by others wearing clear plastic raincoats,
parkas with floral embroidery and flowered printed pants.
Accessories included large bags containing spring flower
bouquets, straw gardening hats -- sometimes decorated with
flowers -- and footwear that consisted essentially of rubber
range shoes or trainers.
Louis Vuitton, which drives the bulk of sales and profits at
French luxury group LVMH, is betting on Abloh, who was hired
last year, to attract a younger generation fond of logo-heavy
urban clothes that leverage brand and bling.
However, his last collection, which was inspired by Michael
Jackson, sparked an unusual outcry after a documentary about
alleged child abuse by the late pop star. Louis Vuitton pledged
not to put those items on sale in its stores.
Jackson's family has said he was "100 percent innocent".
(Reporting by Laetitia Volga, additional reporting by Rachel
Joyner, editing by Alexandra Hudson)
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